Zumobi Now Offers Innovative Mobile Widgets Application to BlackBerry Users

Award Winning Mobile Widgets Now Give Brands Direct Connect to a Broader Mobile Audience

SEATTLE, WASH. – July 17, 2008 – Zumobi (www.zumobi.com), the innovative mobile widget company, today announced the launch of its application for BlackBerry devices. As the profile of Smartphone users expands to include more than just business users, Zumobi has developed its BlackBerry product to enhance the user experience by providing easy access to small “bites” of customized Web content via mobile device. The Zumobi platform, which is ad supported and gives a fully-branded experience to users, is an ideal medium for advertisers and content providers to directly reach consumers in an engaging and highly-targeted manner.

With an already robust library of widgets (Zumobi calls them “Tiles”) to entice users of Windows Mobile and BlackBerry with news, sports, weather, entertainment, games and more, Zumobi now offers even more new Tiles for users including NPR, AP Olympics report, Major League Baseball as well as social media sites Facebook and Twitter. Users can also create their own Zumobi mobile widgets from just about any Web content with the new Tile Creation Wizard now available on Zumobi's website.

Popular industry weblog BlackBerry Cool will launch a branded Zumobi Tile to extend its brand to the mobile space. “BlackBerry Cool is the first choice for timely news, opinion and reviews of the BlackBerry space, delivered to an audience that expects updates when they are available,” said Douglas Soltys, editor-in-chief of Blackberry Cool. “Until now, there have been few options to do this successfully over mobile. With Zumobi available now on BlackBerry devices, we will be able to reach our audience directly with news that is important to them while they are on-the-go.”

The unique design of the Zumobi application provides the user direct access to what they want, when they want it, with cached content for quicker retrieval of fresh information. This puts content at their fingertips, and allows for a more engaging and immersive experience for brands. In the new age of mobile marketing, this direct contact with consumers is ideal for brands looking to deliver products and services that are tailored to a specific audience.

“By adding BlackBerry as our second major mobile platform, Zumobi significantly expands our reach for brand and content partners. We're thrilled to introduce Zumobi to Blackberry's data-savvy users, and look forward to providing them with a highly-engaging mobile experience,” said Ken Willner, vice president of Market Development.

This announcement follows closely on the heels of the release of an updated application for Windows Mobile announced in June. For a tour of the Zumobi mobile widget platform or to download the mobile widget platform for Windows Mobile and BlackBerry, please visit http://www.zumobi.com or get.zumobi.com on the mobile Web.

These updates help to overcome the lack of content and control that plagued the earlier release. They have also streamlined the application to make downloads faster—another major sticking point. The download is free, so it is worth a shot regardless—but if you tried it before and were put off, it may be worth revisiting. [Zumobi]

The Price: Free

The Performance: Zumobi is, in reality, a fancy widget application. So don't be fooled into thinking that this is some sort of robust new browser for Windows Mobile devices. Basically, Zumobi piggybacks on Internet Explorer to provide content for these "tiles" that can range from news content to small apps and games. Zumobi currently falls under the invisible "beta" umbrella of protection, but nonetheless, I found my experience with the platform to be largely frustrating and generally unentertaining (except for the douchebag part in the video).

First of all, Zumobi was a bit on the slow side and it was awkward to navigate the UI with the the T-Mobile Shadow I was using. Selecting and downloading tiles from the online gallery was an easy process, but a manual refresh option to update time-sensitive tiles that provide information like news, sports, and traffic tiles is sorely needed. On the plus side, the developers have assured me that this feature will be arriving post-beta.

I was also frustrated with what I considered to be a cluttered UI. Gray boxes and tiles abound with no real structure or organization. My feeling was that things needed to be cleaned up, and some sort of category driven layout would be necessary as the number of available tiles increased. The developers argued that the boxes were necessary to provide orientation adaptation and a consistent resolution target for the dev community. They also noted that research showed that users wanted to know where things were spatially—and a category driven layout on the users "zoom space" wouldn't work. While I can not pretend that I am in touch with the needs of developers using Zumobi's SDK, I can tell you that a zoom space consisting of 100 tiles arranged willy-nilly would be much harder to navigate than those same tiles broken down into categories (keep in mind that the current zoom space can only accommodate 16 tiles).

The Verdict: Not my cup of tea. I feel that there is potential here, but the execution falls a bit short and the appeal will most likely be confined to those who would enjoy a "novelty" experience as opposed to a hardcore functional browser. However, given the fact that it is free (and the advertising is pretty unobtrusive) it is definitely worth a shot for anyone. Just make sure you have an unlimited data plan. [Zumobi]

Zumobi has also released the beta version of the Zumobi SDK which will allow developers with a basic level of knowledge in JavaScript and SVG to develop and potentially earn money on their tiles. Hit the following links to get started using the Zumobi browser or the SDK. A full press release follows. [Zumobi Beta and Zumobi SDK]

ZUMOBI USHERS IN A NEW AGE OF MOBILE CONTENT AND COMMERCE; BETA NOW AVAILABLE FOR DOWNLOAD ON WINDOWS MOBILE PHONES

Amazon.com, MTV Networks, The Associated Press, AccuWeather.com, Traffic.com, FlightStats.com and OTOlabs Among Partners Set to Launch Zumobi Tiles Today

SEATTLE - December 14, 2007 - Zumobi today launched the highly anticipated Beta version of its award-winning Zooming User Interface and mobile widget platform. Zumobi can now be downloaded free from the company's Web site: www.Zumobi.com. Content will be available from more than 75 mobile widgets or Tiles, including many from Zumobi launch partners such as Amazon.com, MTV Networks, The Associated Press, AccuWeather.com, Traffic.com, FlightStats.com and OTOlabs, who developed Tiles for Vail Resorts and Fox Television's "Family Guy".

Where to Go For More on Zumobi

* Download and participate in the Beta at www.Zumobi.com
* Check out our newest video at www.Zumobi.com/youtube
* Tune into the latest podcast from company co-founder and Vice President of Product and Services, John SanGiovanni at www.Zumobi.com

"The Zumobi team has been working for over a year to make this product a reality, and we're very excited to launch the first version of our public Beta today," said Zumobi CEO Eric Hertz. "Our partners who have created Zumobi Tiles for the initial Beta have delivered an excellent portfolio of news, entertainment, travel content and more."

Zumobi revolutionizes the way people access, retrieve and share Web-based content on their mobile phones. Through an intuitive, lush user interface, Zumobi allows people to easily "bounce" in and out of snack-sized bits of the entertainment they want and to stay on top of the information they need throughout the day, while offering advertisers a better way to connect with consumers through their mobile phones.

* "We're constantly creating new touch points on-air, online and on handsets that deepen our audiences' engagement with their favorite programming," said Jeremiah Zinn, Senior Vice President of Digital Distribution for MTV Networks. "Zumobi's new platform brings Web 2.0 functionality to wireless devices, and that allows us to create even more experiences for our audiences to stay connected to their favorite music, music news and gaming content."

* "The exciting combination of Zumobi's intuitive interface combined with Traffic.com's nationwide real-time traffic content gives on-the-go consumers the relevant, valuable, engaging user experience they demand," said Barry J. Glick, Vice President, Consumer Markets for NAVTEQ, parent company of Beta partner Traffic.com. "When users download Zumobi to their phones, they'll instantly benefit from the graphical, dynamic interaction with our mobile traffic solutions by making informed decisions about the best time to leave and the fastest way to get there."

* "In these days of air travel challenges, reliable and timely travel data is vital to people on the move," said Meara McLaughlin, Vice President of Conducive Technology, makers of FlightStats.com "The Zumobi platform gives FlightStats.com an exciting new way to connect with travelers on the mobile handset. Whether you are flying yourself or connecting with someone who is, having the right information, delivered in a clear and user-friendly way can make all the difference. We are thrilled to be one of the first Zumobi Tiles in such good company with the other founding Tile partners. We hope that users will check our Tile out when they download Zumobi."

* "Weather is the perfect match for mobile phone users - immediate, personal and location-specific," said Jim Candor, Senior Vice President of New Media for AccuWeather.com. "We're always looking for new and better ways to bring people the weather information they crave. Working with innovative companies like Zumobi helps us deliver a user experience that is quicker and more satisfying than ever before."

* "Mobile marketing has not taken off due to poor quality user experience; consumers are simply not excited to receive ads on the mobile phone," said Mitchel Ahern, Director of Product Management for OTOlabs, a permission-marketing platforms company. "We're very excited to be developing Tile applications for our clients on the Zumobi platform. We believe that by providing branded utility and entertainment as a mobile widget, our clients such as Fox Home Entertainment and Vail Resorts will see higher adoption, deeper engagement and more interaction with their audience."

Accessing the Beta Version of Zumobi
To access the Beta version of Zumobi go to www.Zumobi.com and follow the instructions on the website. The first Beta version of Zumobi is available for phones running Windows Mobile 5 and 6, with Blackberry and selected J2ME compatibility coming early in the second quarter of 2008. A data plan is required, and unlimited data plans are strongly recommended.

Beta Version of Zumobi SDK
Zumobi also unveiled a Beta version of the Zumobi SDK for developers, delivering on the company's promise of an open, device-neutral platform for building and deploying rich content for mobile phones. Developers can download the SDK from http://dev.Zumobi.com. The Zumobi SDK will enable developers to create and showcase their own Tiles. Developers will also be able to share and upload their Tiles to the Zumobi Gallery beginning in the first quarter of 2008.

About Zumobi
Zumobi is the open platform that is reinventing the mobile content experience. A highly-acclaimed innovator in the mobile industry, Zumobi provides developers with a device-neutral platform for building and deploying rich content for mobile phones; enables a better way to connect consumers and the brands that define their lives; delivers a new set of benefits that carriers can offer to their customers; and gives consumers an experience that makes their mobile phones more useful and fun. More information on Zumobi is available at www.Zumobi.com.

As mentioned in March, Zumobi's UI is based on a system of "tiles" that allow users to navigate in an out of bite-sized web content quickly and easily. A user's "zoom space" can be customized to include personally relevant items like photos, blogs, and friends in addition to generic web content. These tiles can also be sent to other friends and groups that share the same interests. The experience is said to be significantly faster than traditional browsers because of a new background data caching system that makes it possible for users to access data even when cellular service is nonexistent.

One of the most interesting aspects of the new technology comes in the form of Zumobi's SDK, which will allow developers with even a basic level of knowledge in JavaScript and SVG to develop and potentially earn money on their tiles. Apparently, if a tile gets hot among Zumobi users, it could pick up sponsorship and a cut of the advertising revenue for the developer. Naturally, that means that targeted advertising is going to be part of the equation here, but the software will be free when it is released —and that, my friends, is what you call a trade-off.

Both the public beta of the Zumobi browser and the SDK will be available starting on December 14th. If you would like to be part of it, make sure you have a phone equipped with Windows Mobile 5 and 6 (Blackberry and selected J2ME compatibility will be coming early in the second quarter of 2008.), and hit the following link for a beta signup and product demo. [Zumobi]