When Twitter announced its slow user growth last week, the company's stock went into a tailspin. But as Herb Greenberg writes over at LinkedIn, what may be hurting the service most of all might be the common—and incorrect—assumption that to enjoy Twitter, one must tweet. Quite the contrary! Twitter's at its best when you don't.
Let's say this first: Twitter's not natural. It's confusing, it's intimidating, it's bizarre. On a purely functional level, you've got @ etiquette to master, along with manual versus pure retweeting distinctions. This many years in, still only a very few people actually understand a hashtag's true purpose. Twitter's not intuitive, and there's not much incentive to learn.