The Evoke Vaporizer is designed to look good when displayed on a desk or coffee table, going against the trend for making vaporizers discreet by disguising them as pens and so forth. It’s made from aluminum and wood (African sepele according to Evoke). The thing looks like a cross between a spaceship and an old-timey pipe.
I recently got to check out this vape which promises to handle plant materials, oils, and e-liquids. It’s just as handsome in person as it is in photographs.
Evoke offered a demonstration, and the technology is impressive. You hold down the button and it’s ready almost instantly, and produces a very modest cloud of vapor.
Looks and functionality aside, the Evoke’s coolest feature is its heating element. Most vapes heat through traditional thermal conduction, but the Evoke instead uses magnetic induction similar to what occurs in magnetic induction stovetops. The Evoke is also Bluetooth-enabled which means that users can control the temperature from their smart phones, as well as easily keep track of the dosage (especially useful for medical marijuana users, though the Evoke can vape liquid nicotine and dry herb, as well as concentrated cannabis).
Developed after a chance meeting between its inventor (CEO Neeraj Bhardwaj) and an engineer (CTO Andrew Bleloch) at a baby sign language class, Evoke launched a ragingly successful Indiegogo campaign in 2014. A cash-flow setback came when Indiegogo changed its rules in regards to businesses that were ancillary to cannabis, and Evoke wasn’t able to take preorders for money as they’d planned. As a result, Evoke’s reps don’t want to share a release date until they’re absolutely sure they can follow through with it. However, once they’re back up to speed, the Evoke will hit the market for $400 and can already be pre-reserved on the company’s website.
Loto Labs is also developing additional devices that use the magnetic induction process, including a portable version for $100 or so that will come with pre-filled capsules, crafted by a partner business. But unlike last year’s Juul, Evoke won’t be making the capsules themselves.
“We are a technology company,” Evoke’s Matthew Greenfield told me. “We don’t want to touch the plant.”