There's tons of talk about fitness trackers, but do any of them live up to the hype? Where did the internet phrase "me IRL" come from? What's the internal pressure of a decomposing whale? Answers to all this and more, in this week's Tech Reads.

  • Nick Bilton takes a long hard look at fitness tracking wearables, and concludes that they're not living up to their own hype. [NYT Bits Blog]
  • Rhett Allain uses physics and math to answer comics' most important question: when is it faster for Spider Man to swing, and when is he better off running? [Wired]
  • Rose Pastore brings us ten strange, soothing, and sometimes creepy GIFs of deep sea creatures encountering NOAA's remote-controlled submarine and its high-def camera. [PopSci]
  • Aatish Bhatia calculates, in pounds per square inch, the internal pressure of a whale carcass that's ready to explode. [Wired]
  • Oliver Knox profiles the Obama Administration's social media team, and how its 24-year-old Jessica Allen keeps the administration abreast of what journalists are tweeting. [Yahoo News]
  • Mat Honan gives an achingly beautiful report from Facebook's F8 summit, as only Mat Honan can. [Wired]
  • Tim Green takes us back to a time before Microsoft owned Nokia, when a press tour could end up with a naked journalist being spanked by a Nokia executive, who was also naked. Yes, really. [Mobile Entertainment]
  • Cooper Fleishman digs into the weird online history of the phrase "Me IRL." [The Daily Dot]

Image: The artist Hellbent works on an optical effect for the wall surrounding the construction site at the Domino Sugar factory on the Brooklyn waterfront this week. Hellbent was commissioned by the Two Trees realty, the developer of the mega-project,and should finish up the mural by the weekend. [Nicholas Stango]