This Colorful Rubber Bike Rack Won't Scratch Or Ding Your Favorite Ride

You might be able to get away with riding a scratch-free bike around the city, but locking up a scratch-free bike? Good luck, buddy; that's gonna leave a mark. Ottawa-based design consultancy The Federal Inc. devised the colorful Loop rack to give your beloved frame a soft spot to rest against—a high-strength steel chain wrapped in a thick layer of flexible UV-resistant rubber.

This Colorful Rubber Bike Rack Won't Scratch Or Ding Your Favorite Ride

The whole thing is anchored to the ground with a steel base, so I guess the question is just how secure this rubber-and-chain combo actually is. The design was introduced last week at Toronto's Interior Design Show, and according to The Federal Inc., they're currently in testing mode, trying out prototypes at different locations.

This Colorful Rubber Bike Rack Won't Scratch Or Ding Your Favorite Ride

This Colorful Rubber Bike Rack Won't Scratch Or Ding Your Favorite Ride

If it holds up, the potential for different shapes and colors is kinda awesome—but I'd be a little worried that some jerk with an industrial bolt-cutter would come by, snip the loop, and steal my ride. Plus, the rubber would have to be super durable to endure the constant urban wear and tear. I love the concept—and it's fun without the over-the-top whimsy of some public racks. [TreeHugger]