This Corona Billboard Makes the Moon the World's Biggest Lime Wedge

If you happen to find yourself taking an evening stroll past 15th Street and 9th Avenue in Manhattan tomorrow night, you'll have the opportunity to full enjoy this clever Corona billboard. Playing off the fact the drink is usually served with a lime wedged in the bottle's mouth, from the right angle, and on the right night, a crescent moon fills in for the missing fruit.

It's a little odd to think that the idea for the ad really only pays off once in a blue moon—in a manner of speaking—but there's no doubt it draws a big crowd on the night when everything perfectly aligns.

[YouTube via Taxi]