This Mug Screws Into Soft Ground to Stay Upright

If you've ever struggled to keep your drinks in their receptacle at the beach, this concept will have your pretty excited: Screw Cup is a mug that can be driven into the ground to help it stay upright.

Designed by Barcelona-based Minji Jung, the cup screws into sandy beaches—or, presumably, other soft ground—to ensure it stays upright when it's windy above and soft below. The added advantage: because the ground is cool beneath the surface, it even helps keep cold drinks chilled.

Made from ceramic, it's currently still just a concept design. But here's hoping it becomes a Real Thing. [Minji Jung via Design Boom]