This week in Tech Reads: area codes, Facebook comments, and who's really benefiting from Google+? It's our weekly roundup of smart takes from around the web on this tech-driven world we live in.

  • Simon Parkin considers the perhaps outmoded view that longer-playing video games are inherently better. [The New Yorker]
  • Astronomy and astrophysics professor Jason Wright explains a heat seeking technique he and his colleagues use in the search for extra-terrestrial life. [Centauri Dreams]
  • Liz Stinson shows how Secret, the new anonymous sharing app, helps define a vague and uncharted territory in social media. [Wired]
  • Amazon is great for customers. But as the company strays further and further from its bookselling roots, George Packer asks how it's impacting the book industry. [The New Yorker]
  • Megan Garber looks at the fascinating history of that special category of numbers that holds personal significance for nearly everyone: the telephone area code. [The Atlantic]
  • Craig Malisow shows how an Austin, Texas teen's life unraveled mere hours after he posted a poorly thought comment on Facebook. [The Dallas Observer]
  • Charlie Warzel looks at Facebook's News Feed algorithm, and the amount of human input that goes into deciding what pops up on your feed. [Buzzfeed]
  • Who's getting the most out of Google+? It's not users, says Claire Cain Miller—it's Google. [The New York Times]

Image: Australia's Lydia Lassila competes during the women's freestyle skiing aerials qualifying at the Rosa Khutor Extreme Park, at the 2014 Winter Olympics, Friday, Feb. 14, 2014, in Krasnaya Polyana, Russia. (AP Photo/Jae C. Hong)