You've got your remote cabins in the woods; your freaky laboratories; your Saw-like cellars; but the best setting for a horror movie just might be a 130-year-old paper manufacturing plant in London. This short vid shows a shadowed, moody take on how G. F. Smith produces sheets in a single hue in its Colorplan line. You'll never look at bright red the same again.
It's a novel take on the industrial process genre, which generally shows machines efficiently and reliably working their magic in a harshly-lit, straightforward way that leaves little to the imagination (hello, ramen!). These clips are often shot to demystify how a product is put together and what happens before it arrives fully formed on a shelf.
Here, however, Ben Stevenson and Made Thought created something genuinely creepy, but no less cool to watch. The combo of freaky, creaky score and the noise from the equipment itself makes for a chilling soundtrack, and once the dye starts pouring into the white pulp things get super dark and suggestive, super fast. (Spoiler alert: It looks a hell of a lot like blood.) [It's Nice That]