Watch This Vinyl Record Play Music and a Full-Color Animation

Man, there is something inexplicably magical about moving images. GIFs are currently living large as the forever-looping medium of choice, but the ol' timey zoetrope is having a bit of a renaissance.

We've already seen it applied to pottery—but now the concept gets a cool spin on this limited edition vinyl seven-inch.

Watch This Vinyl Record Play Music and a Full-Color Animation

Dan Hayhurst and Reuben Sutherland of "opto-musical agglomerate" Sculpture created the cool kaleidoscope for Plastic Infinite. The animation reveals itself only when viewed with a strobe beating at 25 flashes per second or if it's filmed at a rate of 25 frames per second.

So mesmerizing. Super neat. More zoetropes! [PSFK]