Mickey Dee's Harnesses McSun for Chicago Billboard - Gizmodo Comments

Mickey Dee's Harnesses McSun for Chicago Billboard

dabitch — Tue, 18 Jul 2006 09:40:15 EDT

I have billboard envy. That's great.

dabitch

Mickey Dee's Harnesses McSun for Chicago Billboard

DukeofMadness — Thu, 13 Jul 2006 11:19:18 EDT

Chicago Gizmodo-ans: Can someone tell me exactly where this is?

DukeofMadness

Mickey Dee's Harnesses McSun for Chicago Billboard

kerry — Thu, 13 Jul 2006 10:39:52 EDT

Ha! It's always beer-thirty somewhere! (chug)

kerry

Mickey Dee's Harnesses McSun for Chicago Billboard

DocGratis — Wed, 12 Jul 2006 16:33:59 EDT

Bonus Points for McD.
At 4pm the sundial will point at the beer bilboard just to the right of their billboard...

Oh look, it is beer thrity!

DocGratis

Mickey Dee's Harnesses McSun for Chicago Billboard

syzygy — Wed, 12 Jul 2006 15:18:14 EDT

Where's the defibrillator at 1 o'clock?

syzygy

Mickey Dee's Harnesses McSun for Chicago Billboard

Worf — Wed, 12 Jul 2006 12:45:46 EDT

Sure the niftiness will wear out (it said it will be gone after August), but honestly, it's an intriguing ad. A regular ad is something people will start to ignore, so to capture their attention requires new ideas. And face it, Mickey D's just got more free advertising as people comment about it.

It doesn't get much better when you have people doing the advertising for you for free.

Worf

Mickey Dee's Harnesses McSun for Chicago Billboard

MidMarketMedia — Wed, 12 Jul 2006 12:36:23 EDT

All part of McD's plan to encourage consuming fatty foods AND infrared rays.

MidMarketMedia

Mickey Dee's Harnesses McSun for Chicago Billboard

Kricket — Wed, 12 Jul 2006 12:13:55 EDT

nifty is right - no doubt ill have to take a ride down there to check it out...

im geeky like that...

Kricket

Mickey Dee's Harnesses McSun for Chicago Billboard

kerry — Wed, 12 Jul 2006 11:43:48 EDT

It would have to be *really* cloudy out for that not to work. Chicago in the summer is very bright, even through clouds. We've got a considerable amount of cover today, and I still had to shade my eyes on the train this morning. Neat trick, but I'm glad it's only feasible for a month at time. The "nifty" factor will wear off pretty fast.

kerry

Mickey Dee's Harnesses McSun for Chicago Billboard

DannoHung — Wed, 12 Jul 2006 09:42:59 EDT

People are going to be totally confused when it's cloudy out.

DannoHung