Nokia Taunts Apple with New "Open to Anything" N95 Campaign - Gizmodo Comments

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Ismael — Thu, 03 Jan 2008 19:05:25 EST

1) The iPhone is a much more robust platform for developers. Period.

2) Sorry, but Nokia phones, well, aren't "open to anything." They're open to those who can afford to have their apps tested by a team of Nokia engineers, who then digitally sign the application as "safe." Applications that aren't marked as safe will not run.

It's worth noting, however, that Steve Jobs has stated that Nokia, in semi-closing their phones, made a "step in the right direction," and that he wishes to carry the iPhone development in this way. Go figure.

Ismael

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

deadlizard — Tue, 02 Oct 2007 02:43:10 EDT

Nokia: If you're going to take on Apple don't make your device as fuggly and expensive as the N95. Good ad, though.

deadlizard

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

ghmlco — Mon, 01 Oct 2007 18:41:21 EDT

Apple doesn't want open development on iPhones for several reasons:

1) AT&T doesn't want open development on iPhones, because AT&T charges for multiple-tier SMS messaging. If someone develops a good IM or alternative SMS offering then the multi-tier SMS plan goes out the window.

2) Apple's in the same boat, since I believe at some time they're going to offer iChat capabilities to push more .Mac sales. Alternative applications would torpedo that effort.

3) Not to mention iPod-style games for the iPhone, ALSO to be sold through iTunes. Freeware or shareware games would diminish those potential sales as well.

ghmlco

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Oneon1isto — Mon, 01 Oct 2007 16:11:10 EDT

Admit it, everyone wants this ad campaign to put a little pain on Apple just so you can get back to hacking your iphones.

Oneon1isto

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Joseph — Mon, 01 Oct 2007 14:53:50 EDT

The problem with this ad is that while Nokia is Open, it's also unsupported. What complier do you use to develop applications? What language do you program in? I'm sure the questions have answers, but most users already have the answers for a Linux platform.

Joseph

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Zyren — Mon, 01 Oct 2007 14:34:42 EDT

@InfoMofo: most nokia smartphones are unlocked to begin with. You have to buy them outside of a provider.

Zyren

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

dantsea — Mon, 01 Oct 2007 14:16:39 EDT

Well thank goodness someone is courting that one percent of the cell phone buying demographic who gives a shit.

No, seriously. One percent of the market is a lot of money and if Nokia can get that business, good for them.

dantsea

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Worf — Mon, 01 Oct 2007 13:43:46 EDT

No, it means when you unlock them, they won't be bricked. Of course, there's two ways to do this - never release a firmware update, or actively work around the hacks.

Most cellphones (save the iPhone) fall into the former - you may get the odd firmware update bugfix, but effectively, you don't apply it because you don't update it.

Of course, the idiots who were warned by Apple that the update may brick their phones and still did it anyways... (remember, you don't have to apply the update - iTunes asks if you want to update!).

Enough of the iPhone update whining - when a company goes out of its way to tell people to not update lest bad things happen, and you do said optional update. You had to push the button to update your phone, you had to push your button through the update process (which also warned of the possibility)...

Worf

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

InfoMofo — Mon, 01 Oct 2007 13:06:50 EDT

Am I missing something? Nokia phones sold through AT&T are locked from having 3rd party apps, and have to be hacked. Are they advertising the fact that they look the other way?

InfoMofo

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Joseph — Mon, 01 Oct 2007 13:06:07 EDT

OKAY GUYS HERE YOU GO. I Photoshopped it onto the Apple Store in Manhattan.

Nokia Poster on Apple Store

Joseph

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

prodigal_son — Mon, 01 Oct 2007 13:01:07 EDT

I happen to think nokia does a really good job of integrating design and function both in the handsets and the GUI, I think its a testament to them that no matter what language the OS is in, i can pick it up and use it.

Nokia make some absolutely fantastic apps, but there are even better 3rd party apps, i remember getting one that made my 6600 into a universal remote control over the infra red. You can get gps apps, photo manipulation, divx, whatever you could want.

How long did it take apple to come up with that brushed metal effect for itunes, with the cheap bevel effect on the buttons.

Neither company is the bastion of all things beautiful, and they both have their stinkers. What it boils down to is, what device does what you want.

If its the slick looking iPhone, perfect.. If its a slick looking nokia, perfect, buy yer poison and be done with it..

prodigal_son

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

MikeHinds — Mon, 01 Oct 2007 13:00:04 EDT

"Phones should be open to anything."

So, this means Nokia won't sell any phones for use with Verizon?

MikeHinds

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

pir8matt — Mon, 01 Oct 2007 12:51:37 EDT

Welp - here we go again.

This isn't so much to 'get' something, like with the refund petition, but more to give people someplace to vent about Apple bricking phones with 3rd party apps. I think it was just a vindictive move on their part.

[www.ipetitions.com]

Word to the wise - if you 'sign' the petition with a comment like "all you iphone users should (insert brainless comment here)", you're still 'signing' the petition (which means you agree with it). Just FYI.

pir8matt

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

jamar0303 — Mon, 01 Oct 2007 12:47:13 EDT

@media_lush: Yes. Something along the lines of "So I can make calls in other countries for local prices. What about you?" or "I can run other programs offline. What about you?"

jamar0303

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

cid404 — Mon, 01 Oct 2007 12:35:34 EDT

If this is a true ad, and Nokia is serious about this, they need to talk to the Cellular Providers who refuse to remove locks on their phones and remove features in order to sell data contracts...

People like AT&T, T-Mobile, Verizon, etc., who apparently don't share all the sentiments that this poster preaches.

cid404

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

tamoko — Mon, 01 Oct 2007 12:08:38 EDT

@media_lush: Poor Helio, under appreciated, yet a nice little platform. Kudos to Nokia for touting an open platform. I love the iPhone (or more preciseley it's potential...) but a cheaper N95 would be a nice change of pace. The 7710 was always something I drooled over - a sweet piece of tech.

tamoko

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

media_lush — Mon, 01 Oct 2007 11:53:00 EDT

....c'mon - isn't about time someone did a "hello I'm an iphone and I'm a nokia parody vid" ?

media_lush

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

MooseDesign — Mon, 01 Oct 2007 11:43:23 EDT

@glibberthwix: I disagree, from the perspective of a graphic designer, this design has all the context of a classic reductionist VW Bug or Apple advert. Simple image, simple message, simple colors, "Swiss cheese" text block on the bottom. Simple and beautiful...

I dig it. If I really wanted to tweak Apple more specifically, I might have made the body of the lock more like the iPhone silhouette though, without sacrificing the graphic simplicity. :)

MooseDesign

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

kahri — Mon, 01 Oct 2007 11:30:35 EDT

made me laugh...only thing funnier would be if this pic was taken w/ an iphone. Look I'm an apple fan, but that doesn't mean I don't enjoy good marketing strategies. Just like Apple's Mac vs. PC ads where they focus on security (vista's supposed weakness), these Nokia ads focus on iphone's weakness. I don't think they'll mention GUI.

kahri

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Some of My Best Friends Are People — Mon, 01 Oct 2007 11:27:14 EDT

I love Nokia phones and was championing the N95 over the iPhone. I got their 7710, the first touch screen and its 3 years old and still going strong. TheN95 looks good but I'm gonna wait until the price drops... which might be a long, long long time from two years from now. My 7710? I bought used on ebay.

Some of My Best Friends Are People

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

spaceman37 — Mon, 01 Oct 2007 11:06:29 EDT

I don't think this Ad really matters much to the majority of people who will want to buy an iPhone. Most people who have iPhones or are thinking of buying one are happy and will be happy with what it does out of the box.

How many non-techie users do you know who install 3rd party apps on their phones? I think this is Apple's take on this matter and hence the lack of an SDK thus far.

spaceman37

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

NightBlade — Mon, 01 Oct 2007 11:06:24 EDT

I usually don't like Nokia... but hey, nice job!

NightBlade

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

kittenman — Mon, 01 Oct 2007 11:04:59 EDT

lol... well that only make me hate the N95 more~

kittenman

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

DaSmith — Mon, 01 Oct 2007 10:53:09 EDT

Take that Jobs! Kupow!

DaSmith

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

mcdj — Mon, 01 Oct 2007 10:33:05 EDT

@acemonster...

I took the photo. It is a poster. Well, 4 posters (giz cropped 2 of them)

mcdj

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

MMFY — Mon, 01 Oct 2007 10:30:42 EDT

Is it a bad design then because there are no (poorly dancing) silhouettes? *slaps forehead*. They aren't even out yet ...if you read the link closely, someone got a sneak peek of these flyers hence why they're not out & all over the place!

MMFY

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Acemonster — Mon, 01 Oct 2007 10:29:02 EDT

I don't think its a poster or sign. I think its one of those covers you put up in front of a store that is currently being built or under renovation. Imagine walking by a store on the street or in a mall and you see "This store coming soon." Still, I love Nokia and think they make the absolute best phones. I made the mistake once of buying a Motorola .. never again, never again.

Acemonster

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

idoru — Mon, 01 Oct 2007 10:22:31 EDT

As much of an Apple fanboy as I am, this made me chuckle. They certainly have a point.

In fact, unless the iPhone unlock situation changes, my next phone will probably be an N95. I travel a lot, and I refuse to buy one phone for each country.

idoru

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

tyskkvinna — Mon, 01 Oct 2007 10:19:51 EDT

If I needed another real to love Nokia, I have it now. :)

tyskkvinna

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

KurticusMaximus — Mon, 01 Oct 2007 10:19:17 EDT

@glibberthwix: Yeah, I'm not sure where the design department fell short on this one. Just because it doesn't involve a dancing silhouette, doesn't mean it's bad design.

KurticusMaximus

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

sumocat — Mon, 01 Oct 2007 10:18:20 EDT

I'm glad Nokia is bringing the fight to Apple (I've said repeatedly they are the most threatened by Apple's foray into the phone biz), but these ads remind me that Nokia's disadvantage is their lack of software experience. In comparisons I've read between Nokia products and Apple products, whenever the Apple product wins, it is due to a software advantage. Being open to anything is a selling point, but not when their software alone fails to compete.

sumocat

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

silleeni — Mon, 01 Oct 2007 10:02:35 EDT

Their graphics department was busy doing the web page mentioned in the ad.

silleeni

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Keebler — Mon, 01 Oct 2007 09:54:47 EDT

@jesusdiaz:
Agreed. Doesn't seem like a design disaster to me either.

Keebler

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

James — Mon, 01 Oct 2007 09:54:18 EDT

phones don't need to be open to anything.. BUT for the price of both of these phones they do!

James

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

johnwilliams713 — Mon, 01 Oct 2007 09:54:09 EDT

@James:

Um, how about the link to the online campaign on Nokia's own site?

[www.nseries.com]

johnwilliams713

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

jriga — Mon, 01 Oct 2007 09:52:40 EDT

That's it? That's the Apple killing ad? Riiiiight. Keep dreaming.

W E A K

jriga

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Jesus Diaz — Mon, 01 Oct 2007 09:51:02 EDT

@glibberthwix: that's your opinion. I like the ad. The design is simple and just superb, just like Apple's ad campaigns.

Jesus Diaz

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

joezane — Mon, 01 Oct 2007 09:45:45 EDT

will this encourage steve to see the light or piss him off and redouble his arrogant stubbornness?

joezane

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Soulhand — Mon, 01 Oct 2007 09:45:23 EDT

But Nokia require that applications are signed (or at least, applications that want to interact non-trivially with the phone).

If you want to distribute your application, you need to submit it for testing and signing to some third party company, at a cost of several hundred euros.

Each time you release a new version, re-signing is required - kerching! Several hundred euros again.

So, "open to anything"? Only to those who pay.

Gory details here: [www.symbiansigned.com]

Soulhand

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

glibberthwix — Mon, 01 Oct 2007 09:43:56 EDT

Looks like they had a good idea, wanted to get it out the door fast, and didn't have any time to bother with, you know, making it look nice. Or maybe the graphics department was passed out drunk when they were really needed. Either way, it's a content-full, design-free ad.

Mac, on the other hand, is bursting with design consideration.

glibberthwix

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Gelnika — Mon, 01 Oct 2007 09:42:17 EDT

Finally some corporate anti-apple representation. I have waited a long time for this. Sorry, but i refuse to be a sheep. Nokia phone or not, take it apple.

Gelnika

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

bms — Mon, 01 Oct 2007 09:38:33 EDT

That is awesome! Of course it is a shot at Apple. The more shots the better. Who knows, maybe Steve-O will get the picture that iPhone users want 3rd party applications and he will provide a means for them to do so.

bms

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

DesiBoi — Mon, 01 Oct 2007 09:36:57 EDT

I wanna see this ad on the 5th ave. apple store glass house... I'm sure someone can least photoshop it.

DesiBoi

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

ColdAsIce — Mon, 01 Oct 2007 09:35:05 EDT

And apparently they can only afford to pay bums to put up posters? What a freakin' mess!

ColdAsIce

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

kevininstereo — Mon, 01 Oct 2007 09:31:36 EDT

it would be much more effective with less wrinkles ;)

kevininstereo

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

James — Mon, 01 Oct 2007 09:31:27 EDT

I'll believe that it's a real ad when I see more.

James

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

daveNYC — Mon, 01 Oct 2007 09:31:19 EDT

Zing!

'Course it's not just lack of support for 3rd party apps, it's also lack of support for phones that have had 3rd party apps installed on them.

daveNYC

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

Joseph — Mon, 01 Oct 2007 09:28:52 EDT

YEAH I LOVE IT. GET EM. This is better than that real player "buffering" shot!

Joseph

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

analyticalmind84 — Mon, 01 Oct 2007 09:26:03 EDT

ha that is the best ad ever!

analyticalmind84

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

SpeneyG — Mon, 01 Oct 2007 09:25:58 EDT

I was able to unlock my N75 myself, change the firmware from the AT&T version to the OEM version, added A2DP, and now have Slingplayer on my phone. And it's a 3G phone. Best part is, Nokia doesn't brick their phones if you do all this.

SpeneyG

Nokia Taunts Apple with New "Open to Anything" N95 Campaign

hypnotik_jello — Mon, 01 Oct 2007 09:25:47 EDT

If only Nokia would drop the price of the N95-3 to below $500. If only.

hypnotik_jello