Gizmodo Super Bowl XLII Tech Commercial Awards - Gizmodo Comments

Gizmodo Super Bowl XLII Tech Commercial Awards

Ben Zvan — Thu, 14 Feb 2008 17:45:47 EST

@lafond66: But they also realize that people will spend any amount of money to save a buck.

Gizmodo Super Bowl XLII Tech Commercial Awards

lafond66 — Thu, 07 Feb 2008 12:28:38 EST

Ford does realize that the iPhone didn't sell out, and that you could walk into any AT&T or Apple store and buy one right?

lafond66

Gizmodo Super Bowl XLII Tech Commercial Awards

Scotland — Thu, 07 Feb 2008 09:11:14 EST

"Ford (regional commercial) - (And note: if this commercial existed before tonight, we're sorry. We use something called 'DVR' so we're a bit out of touch.)" if only they were giving away a free ipod touch with the car then that could have been a play on words. ipod touch, out of touch, i am hilarious. Aren't i? laugh riot so to speak.

Scotland

Gizmodo Super Bowl XLII Tech Commercial Awards

Ben Zvan — Tue, 05 Feb 2008 10:37:01 EST

I really thought the first Terminator v. FootBot spot was the best. The second was pretty lame. The third one was a good twist, but not as good as the first.

Ben Zvan

Gizmodo Super Bowl XLII Tech Commercial Awards

Narfmaster — Tue, 05 Feb 2008 10:06:07 EST

Aww, HD-DVD one is gone. I can't laugh at how pathetic it is. :[

Narfmaster

Gizmodo Super Bowl XLII Tech Commercial Awards

Barcard — Tue, 05 Feb 2008 09:21:04 EST

I truly hate that Fox robot football player, so it was an unexpected and beautiful moment to see it get trashed by the Terminator robot. Grudgingly must give Fox credit for doing that.

Barcard

Gizmodo Super Bowl XLII Tech Commercial Awards

Discosis — Tue, 05 Feb 2008 06:49:06 EST

The Terminator vs FoxBot spots are on the interwebs... [youtube.com]

Discosis

Gizmodo Super Bowl XLII Tech Commercial Awards

MIKEAWESOME — Mon, 04 Feb 2008 21:06:35 EST

@njbrideau & babaki: Totally agree. I need to see this Doritos commercial, apparently.

The Bridgestone one was another one that I thought was hilarious. I think it was the screaming Grasshopper that did it for me, haha.

Also, I wonder if these commercials suffered from the writers strike or if maybe they just picked some terrible ad agencies.

MIKEAWESOME

Gizmodo Super Bowl XLII Tech Commercial Awards

karmaghost — Mon, 04 Feb 2008 20:37:14 EST

@karmaghost: *sorry, submitted prematurely*
I, too, hate that stupid FOX robot, but they kept adding stuff (like, more robots) and it got kinda played after the first instance.

karmaghost

Gizmodo Super Bowl XLII Tech Commercial Awards

karmaghost — Mon, 04 Feb 2008 20:35:50 EST

I, too, hate that stupid FOX

karmaghost

Gizmodo Super Bowl XLII Tech Commercial Awards

MormonJay — Mon, 04 Feb 2008 19:34:15 EST

in the ford/sync commercial, there is a zune in the cup holder plugged in. wtf lol?

MormonJay

Gizmodo Super Bowl XLII Tech Commercial Awards

PinnyCohen — Mon, 04 Feb 2008 19:31:03 EST

Interesting choices, I labored like 6 hours over getting my review done :-)

[www.pinnycohen.com]

PinnyCohen

Gizmodo Super Bowl XLII Tech Commercial Awards

Tomahawk214 — Mon, 04 Feb 2008 18:43:33 EST

There should've been more of those Terminator on FOX Sports Robot fights. The last one ended with two more Sports Robots walking up, I wanted to see the Terminator get handed to.

Tomahawk214

Gizmodo Super Bowl XLII Tech Commercial Awards

richard8a — Mon, 04 Feb 2008 17:32:29 EST

@rbf2000: I must have missed this one while outside cooking, but I'm glad I wasn't the only one that noticed the actor. If it wasn't for that fact, it would have been just "meh".

richard8a

Gizmodo Super Bowl XLII Tech Commercial Awards

saivior — Mon, 04 Feb 2008 17:05:06 EST

R8...*drool*

Best non-Tech commercial: The Will Farrel / Bud Lite. Hilarious!

saivior

Gizmodo Super Bowl XLII Tech Commercial Awards

Brian B — Mon, 04 Feb 2008 16:42:23 EST

@P3nnst8r: Yeah, the CareerBuilder ad - I found that completely disturbing. How can they think that was a good idea?

The Amp commercial was very funny, but it did not leave me thinking that I wanted an energy drink.

Brian B

Gizmodo Super Bowl XLII Tech Commercial Awards

PlasmaMachine — Mon, 04 Feb 2008 16:32:17 EST

Best Non-Commercial Commercial Moment - Football Terminated
You know that stupid Fox robo football player they've had for a few years as part of their graphics package? On three occasions, the Terminator came in and beat the shit out of him. And damn, it was fulfilling

Holy sh*t.. I was saying the same thing all night! I hate that stupid f*cking robot.

PlasmaMachine

Gizmodo Super Bowl XLII Tech Commercial Awards

gusnyc.com — Mon, 04 Feb 2008 15:28:24 EST

@Franklin Comes Alive!:
those were very racist.. couldnt help but laugh

gusnyc.com

Gizmodo Super Bowl XLII Tech Commercial Awards

nimblesquirrel — Mon, 04 Feb 2008 14:58:23 EST

Wow... The HD DVD one was really a sad attempt. If they're paying that much money to screen an ad during Superbowl, they could have at least come up with something better and more memorable. I know that advertising companies sometimes make intentionally bad ads for the simple reason that being really bad can be just as memorable as being really good. This one doesn't get to that level either. It is an ad you could expect to see at any hour of the day or night. While all the others had done something special for Superbowl, the HD DVD ad looked like something they threw together at the last minute.
I'm guessing, after the hammering HD DVD have taken recently, Toshiba thought a Superbowl ad would save them. Instead of making something cool, they probably blew all their advertising budget buying the timeslot at the last minute, leaving nothing left to pay for making a better ad.

A case of too little, too late in my opinion.

nimblesquirrel

Gizmodo Super Bowl XLII Tech Commercial Awards

spanktastic — Mon, 04 Feb 2008 14:51:10 EST

Million dollar budgets being spent and the best we get served is some idiot girl dancing to "Thriller"?

spanktastic

Gizmodo Super Bowl XLII Tech Commercial Awards

N@tedog — Mon, 04 Feb 2008 14:50:53 EST

R8 was my fave. God that thing sounds so badass. I kinda digged the Coke ad with the 'runaway' balloons too. Good ole Chuck gettin his.

N@tedog

Gizmodo Super Bowl XLII Tech Commercial Awards

Wilson Rothman — Mon, 04 Feb 2008 14:50:40 EST

@wwalkersd: Added, because we care. You may not want to know the reason it was omitted in the first place, though.

Wilson Rothman

Gizmodo Super Bowl XLII Tech Commercial Awards

izim1 — Mon, 04 Feb 2008 14:34:43 EST

did you guys see the one were the patriots commit the biggest choke in professional sports history?..........

izim1

Gizmodo Super Bowl XLII Tech Commercial Awards

grizgza — Mon, 04 Feb 2008 14:15:45 EST

@KinneyX: Yeah I thought it was her breast too, that commercial was kind of creepy and morbid. Thumbs down.

grizgza

Gizmodo Super Bowl XLII Tech Commercial Awards

rockntrumpet — Mon, 04 Feb 2008 14:12:24 EST

The Richard Simmons one was the best by far of a wholly crappy lot of commercials. So take that for what its worth.

rockntrumpet

Gizmodo Super Bowl XLII Tech Commercial Awards

KinneyX — Mon, 04 Feb 2008 13:53:50 EST

@P3nnst8r: Anyone else initially think the heart leaping from her chest was actually a breast implant?

KinneyX

Gizmodo Super Bowl XLII Tech Commercial Awards

AdmNaismith — Mon, 04 Feb 2008 13:52:59 EST

Did that Audi have on eyeliner? It looked more like an androgynous glam-rock car of the late '70s than any redefining of luxury. Or maybe something for an Egyptian pharaoh.

AdmNaismith

Gizmodo Super Bowl XLII Tech Commercial Awards

ezkcdude — Mon, 04 Feb 2008 13:45:35 EST

It's funny. No Dorito babes, and suddenly everyone's a critic.

ezkcdude

Gizmodo Super Bowl XLII Tech Commercial Awards

someToast — Mon, 04 Feb 2008 13:41:59 EST

Best News Corp Cross-Media Synergy Exploitation: Telling viewers to go to MySpace to watch Super Bowl commercials.

someToast

Gizmodo Super Bowl XLII Tech Commercial Awards

DustyButt — Mon, 04 Feb 2008 13:36:56 EST

Big fan of the stain.

M'laa Mmm plama plama. Bla'aaaaappp!!!

DustyButt

Gizmodo Super Bowl XLII Tech Commercial Awards

P3nnst8r — Mon, 04 Feb 2008 13:36:24 EST

How about most freaky/disgusting commercial going to the follow your heart with the woman's heart ripping out of her and prancing around?

P3nnst8r

Gizmodo Super Bowl XLII Tech Commercial Awards

sreg79 — Mon, 04 Feb 2008 13:19:23 EST

I liked the Garmin commercial. I think that the creepy heart coming out of the girl's body for the career builder commercial should have been voted worst of all the Super Bowl adds. Um...who let THAT one go into production? Yuck!

sreg79

Gizmodo Super Bowl XLII Tech Commercial Awards

wjousts — Mon, 04 Feb 2008 13:16:45 EST

I've been trying to find an online version of the Cargill ad. Anybody seen one?

wjousts

Gizmodo Super Bowl XLII Tech Commercial Awards

blank — Mon, 04 Feb 2008 13:07:59 EST

@Garrison Dean: Ouch!

blank

Gizmodo Super Bowl XLII Tech Commercial Awards

wwalkersd — Mon, 04 Feb 2008 12:50:26 EST

So, this is a gadget site, right? How can it be that there's no mention whatsoever of the Garmin spot? It was my fave, anyway.

wwalkersd

Gizmodo Super Bowl XLII Tech Commercial Awards

cayton — Mon, 04 Feb 2008 12:44:33 EST

The Pepsi caffeinated stuff (I don't know what it is called) with the "Night at the Roxbury" reference was my personal favorite.

cayton

Gizmodo Super Bowl XLII Tech Commercial Awards

Tw33kR — Mon, 04 Feb 2008 12:41:40 EST

I would have liked to see the breathing fire Budweiser commercial here :(

Tw33kR

Gizmodo Super Bowl XLII Tech Commercial Awards

tarochan — Mon, 04 Feb 2008 12:32:21 EST

@dvicklund:
@FubarGuy:
At our party, none of us regularly watches the NFL. We were all more glued to TV when the commercials ran and were all were very disappointed.

I wonder what the NFL thinks about this? If the commercials lose their appeal (year after year), then will some of the audience "leave".

tarochan

Gizmodo Super Bowl XLII Tech Commercial Awards

Garrison Dean, Mr. Privilege — Mon, 04 Feb 2008 12:29:03 EST

@Franklin Comes Alive!: Yeah not only those racist ones, but the Carlos Mencia... Hey, you're a weird foreigner!!! I was a little offended too, and I am white, and not easily offended by that stuff.

Garrison Dean, Mr. Privilege

Gizmodo Super Bowl XLII Tech Commercial Awards

wjousts — Mon, 04 Feb 2008 12:26:44 EST

@itwasthedog: I preferred the second Bridgestone ad with the screaming Richard Simons. It's just a shame that they bottled out on actually running him down.

wjousts

Gizmodo Super Bowl XLII Tech Commercial Awards

RobotVampire — Mon, 04 Feb 2008 12:26:06 EST

Stupid youtube half commercial, guess I should have played it before posting, this one seems to be complete.

RobotVampire

Gizmodo Super Bowl XLII Tech Commercial Awards

Garrison Dean, Mr. Privilege — Mon, 04 Feb 2008 12:25:54 EST

I loved that the HDDVD ad wasn't in HD. "Get the most out of your HDTV..." just not with this ad.

Garrison Dean, Mr. Privilege

Gizmodo Super Bowl XLII Tech Commercial Awards

FizzyPopMan — Mon, 04 Feb 2008 12:20:14 EST

I prefer this Audi R8 ad. [www.youtube.com] but maybe Audi thought the use of irony too risky in such an important slot (slowest car we've ever built). As for the 'car in the bed'.....I don't think it is real, but one 'made up' by the creative director from a hotchpotch of different components (manufacturers often do this to avoid legal action by competitors). If it resembles any car, to me, it most looks like a Rolls-Royce Silver Shadow with a Mercedes badge! [en.wikipedia.org]
This would be appropriate as VW own both the Audi and Bentley brands. They thought they had purchased Rolls-Royce too, but due to a mix up, it was snatched off them by BMW at the 11th hour....possibly resulting in the snipe?

FizzyPopMan

Gizmodo Super Bowl XLII Tech Commercial Awards

RobotVampire — Mon, 04 Feb 2008 12:20:13 EST

All I gots to say is "Wheel sucks!" cracked me up. Clicky

RobotVampire

Gizmodo Super Bowl XLII Tech Commercial Awards

Sean33 — Mon, 04 Feb 2008 12:18:30 EST

Anyone else catch the Arrested Development rip from the Audi R8 ad? Oil and everything.

Sean33

Gizmodo Super Bowl XLII Tech Commercial Awards

FLskydiver — Mon, 04 Feb 2008 12:12:02 EST

@Franklin Comes Alive!: Agree. I fully expected there to be some media attacking those...

FLskydiver

Gizmodo Super Bowl XLII Tech Commercial Awards

theespacepope — Mon, 04 Feb 2008 12:03:01 EST

Tide commercial was the best. Plus they should have changed out all the Fox sports music during the game and jus tplayed sounds fo the R8 driving around.

theespacepope

Gizmodo Super Bowl XLII Tech Commercial Awards

Half off all shafts! — Mon, 04 Feb 2008 11:51:50 EST

Another vote for the FedEx ad.

Half off all shafts!

Gizmodo Super Bowl XLII Tech Commercial Awards

snathanb — Mon, 04 Feb 2008 11:45:16 EST

Maybe it is kust the sadist in me, but I really enjoyed watching Justin Timberlake get dragged around in the pepsi commericial. If only.

snathanb

Gizmodo Super Bowl XLII Tech Commercial Awards

SeattleTed — Mon, 04 Feb 2008 11:36:34 EST

Oh yea. I would've loved an Indiana Jones trailer, but alas, like all my loves I was spurned.

SeattleTed

Gizmodo Super Bowl XLII Tech Commercial Awards

Murph1908 — Mon, 04 Feb 2008 11:31:49 EST

I laughed the hardest at the eTrade kid.

Good ol' Charlie Brown getting the Coke was a really good one, probably mostly because it was Chuck that ended up with the prize. I think those in my demographic (upper 30's and above?) appreciated that one more because we have the soft spot for Chuck AND Coke.

The Amp commercial I never want to see again. Ever. Thanks.

Though I am not immune to low-end humor. Wheel Suck! was probably my #3 favorite.

Murph1908

Gizmodo Super Bowl XLII Tech Commercial Awards

ashwinmudigonda — Mon, 04 Feb 2008 11:13:29 EST

yo giz. sommin's wrong. the igoogle gizmodo widget will not maximize posts and firefox is big time crapping each time come to your site. the DOM inspector just popped up.

ashwinmudigonda

Gizmodo Super Bowl XLII Tech Commercial Awards

SeattleTed — Mon, 04 Feb 2008 11:03:53 EST

@Franklin Comes Alive!: My super friends thought the same about the pandas. Commercials on the whole have been lame since Bud Bowl was taken off the air. It was awkward to watch commercials -brings back memories.

SeattleTed

Gizmodo Super Bowl XLII Tech Commercial Awards

calebc — Mon, 04 Feb 2008 11:03:18 EST

This year the game was actually better than the commercials. No commercial could beat seeing Tom Brady get knocked on his ass play after play.

calebc

Gizmodo Super Bowl XLII Tech Commercial Awards

Franklin Comes Alive! — Mon, 04 Feb 2008 11:00:15 EST

What about the racist SalesGenie.com ads? I'm white, and I was offended by them. Especially the second one with the pandas.

Franklin Comes Alive!

Gizmodo Super Bowl XLII Tech Commercial Awards

isidore_us — Mon, 04 Feb 2008 10:57:19 EST

the Planters ad was by far the best!
the only one really worth watching.

isidore_us

Gizmodo Super Bowl XLII Tech Commercial Awards

kevjohn — Mon, 04 Feb 2008 10:56:39 EST

I dug the Iron Man commercial, but movie trailers shouldn't count. The Audi A8 joint rocked my socks off, as did the AMP energy drink one. The Doritos rat commercial gave me a chuckle, the first time I saw it two weeks ago. The rest were just... meh. Yeah, meh.

kevjohn

Gizmodo Super Bowl XLII Tech Commercial Awards

TheRunningboard7 — Mon, 04 Feb 2008 10:54:20 EST

I stared at the TV in a total stupor after I saw the iPhone/Sync Ford commercial... Something did not at all compute.

TheRunningboard7

Gizmodo Super Bowl XLII Tech Commercial Awards

dvicklund — Mon, 04 Feb 2008 10:53:03 EST

"I really underestimated... the creepiness."

That commercial alone made up for the whole batch of crappy ones. That and, you know, upset of the century, but what's that got to do with anything? It's the Super Bowl for God's sake, it's about the damn commercials.

dvicklund

Gizmodo Super Bowl XLII Tech Commercial Awards

homerjay — Mon, 04 Feb 2008 10:42:19 EST

@itwasthedog: That was my favorite too. I'm surprised more people didn't.

homerjay

Gizmodo Super Bowl XLII Tech Commercial Awards

rbf2000 — Mon, 04 Feb 2008 10:35:46 EST

I enjoyed the AMP commercial much more after I realized that it was Donkey Lips from Salute Your Shorts attaching the jump cables to his nipples...

rbf2000

Gizmodo Super Bowl XLII Tech Commercial Awards

reefdweller — Mon, 04 Feb 2008 10:33:48 EST

The game was so good I wasn't focusing on the commercials for once. R8 = funny in a "DO WANT" kind of way, Didn't see the "Bobs House" ad from Pepsi tho. E*Trade=stupid. Adding 1000 a day, and lost 75 gagillion last night.

reefdweller

Gizmodo Super Bowl XLII Tech Commercial Awards

TJ — Mon, 04 Feb 2008 10:33:06 EST

Pretty sure the car in the Audi commercial was an early 70s 200-series Merc. If I had to guess it'd be the 73 220D (W114 chassis).

But yeah the commercials on the whole pretty much sucked.

Gizmodo Super Bowl XLII Tech Commercial Awards

Bender — Mon, 04 Feb 2008 10:32:38 EST

Come on now, nobody laughed at the Planter's commercial with the fugly unibrow chick?

Bender

Gizmodo Super Bowl XLII Tech Commercial Awards

joe23521 — Mon, 04 Feb 2008 10:28:15 EST

A really weak year for commercials. Quite disappointing, though not nearly as disappointing as the Pack not being in the game. Anyway, I did enjoy the baby broker spots.

joe23521

Gizmodo Super Bowl XLII Tech Commercial Awards

thebattousai185 — Mon, 04 Feb 2008 10:27:36 EST

@blommer: Couldn't have said it any better.

thebattousai185

Gizmodo Super Bowl XLII Tech Commercial Awards

reality.check — Mon, 04 Feb 2008 10:24:42 EST

same here. There wasn't anything that I died laughing at. I mean the carrier pigeons is kinda cool/funny, and the baby trading was amusing, but really nothing spectacular. The only reason to put out superbowl ads now is that they get seen by everyone on myspace /youtube afterwards, otherwise it seems like a complete waste

reality.check

Gizmodo Super Bowl XLII Tech Commercial Awards

itwasthedog — Mon, 04 Feb 2008 10:23:34 EST

Might be the case of beer talking, but I enjoyed the screaming forest animals in Bridgestone commercial.

itwasthedog

Gizmodo Super Bowl XLII Tech Commercial Awards

Turbodego — Mon, 04 Feb 2008 10:21:43 EST

Kind of a bad year for commercials, but I have to say the Dorrito's one with the mouse was the best with the FedEx Pigeons as number two.

Turbodego

Gizmodo Super Bowl XLII Tech Commercial Awards

FubarGuy — Mon, 04 Feb 2008 10:21:29 EST

Audi ad was worth a Tivo rewind, as was the first ETrade. And although not tech-related, the Planters ad was damned funny.

It's not the tech boom age any more, god I miss those peoples' huge, expendable budgets.

FubarGuy

Gizmodo Super Bowl XLII Tech Commercial Awards

virgilicious — Mon, 04 Feb 2008 10:21:11 EST

I laughed like hell during the doritos mouse attack, but the tide stick ad was the only one that really stood out in my memory. Though the floating macy's balloons coke ad was cute, and nicely done, especially seeing good ol' charlie brown finally get some.

Most of them seemed like first draft ideas with professional execution.

virgilicious

Gizmodo Super Bowl XLII Tech Commercial Awards

faabshaam — Mon, 04 Feb 2008 10:17:21 EST

Actually, I think the one that got a bigger chuckle was the one posted on the godaddy website. The one that Fox declined. It made me chuckle in a pre-pubesant, farting during class, kind of way. (pardon the misspell)

faabshaam

Gizmodo Super Bowl XLII Tech Commercial Awards

blank — Mon, 04 Feb 2008 10:16:50 EST

The HD DVD one was sad, in several senses of the word.
They must have had it in the can last year, planning to use it for the Superbowl (sorry, "THE GAME"). On paper it seems like a decent tactic: lock in on all those folks who just bought an HD set for the Superbowl, and suggest something else they can do with their new toy (assuming they don't already have HBO in HD).
Unfortunately, even aside from the post-Warners timing, the execution is just as bad as the rest of the marketing from the HD DVD camp. ("The look and sound of perfect." What the fuck does that mean???)
In retrospect, considering that slogan and how the game turned out, it was very fitting to run that ad on this Superbowl. It was a bad day for "perfect".

blank

Gizmodo Super Bowl XLII Tech Commercial Awards

babaki — Mon, 04 Feb 2008 10:15:28 EST

i thought the tide stick commercial was hilarious. i was laughing so hard through the whole thing. p.s. R8=boner

babaki

Gizmodo Super Bowl XLII Tech Commercial Awards

Skemo — Mon, 04 Feb 2008 10:13:05 EST

@blommer: I agree, though that FedEx stood out, funny as hell.

Also that one Dorrito's one with the mouse was fucking hilarious as well.

Skemo

Gizmodo Super Bowl XLII Tech Commercial Awards

njbrideau — Mon, 04 Feb 2008 10:12:21 EST

yeah I agree, but I liked the R8 one.

njbrideau

Gizmodo Super Bowl XLII Tech Commercial Awards

blommer — Mon, 04 Feb 2008 10:09:42 EST

I thought this year's ad were incredibly forgettable.

blommer