Escalator Ads Are the Most Awkward Way to Advertise - Gizmodo Comments

Escalator Ads Are the Most Awkward Way to Advertise

IntuitiveTheory — Wed, 02 Jul 2008 00:49:40 EDT

I already have vertigo, escalators are dizzying anyhow. How much more do I need to throw up?

IntuitiveTheory

Escalator Ads Are the Most Awkward Way to Advertise

Maxwells_Nylon_Hammer — Sun, 17 Feb 2008 20:53:21 EST

Sweet love of goodness? Is there anywhere they won't stick advertising?

Maxwells_Nylon_Hammer

Escalator Ads Are the Most Awkward Way to Advertise

Daimyo Nintendo — Fri, 15 Feb 2008 13:01:26 EST

Ok great but why use such a douche bag face for the ad, put him on a punching bag.

Daimyo Nintendo

Escalator Ads Are the Most Awkward Way to Advertise

hanswurst0815 — Fri, 15 Feb 2008 07:40:43 EST

It doesn't really look like he had different haircuts - more like one haircut with very much hair mousse styled differently in every picture. What does that tell about the hair dresser?

hanswurst0815

Escalator Ads Are the Most Awkward Way to Advertise

ki.designs — Fri, 15 Feb 2008 05:09:28 EST

Wow Adam, leave your house once in a while, these have been all over the place for years for printers, cars, cameras, pretty much anything they can figure out.

ki.designs

Escalator Ads Are the Most Awkward Way to Advertise

ten10 — Thu, 14 Feb 2008 21:42:18 EST

....Way too much ineffective attention in a dangerous area.....
Ads shouldn't be catching attention in areas like that...it's unique(not good) but way too dangerous.

The head matches the guys face for less than a second depending on how fast the escalator is while it takes 2 seconds to slide over each one. Chances of anyone seeing the face completely matched with the head is near nil unless there's nobody around and you just stare at it like a dork.

I think it's alright to have ads AROUND the escalator because people actually have a chance to look at it.

This DHL ad from Hong Kong is a good example

ten10

Escalator Ads Are the Most Awkward Way to Advertise

Bokusatsu_Tenshi — Thu, 14 Feb 2008 20:31:49 EST

Escalpelator...

Bokusatsu_Tenshi

Escalator Ads Are the Most Awkward Way to Advertise

Stumies — Thu, 14 Feb 2008 18:41:18 EST

Oh I get it, the people to the right are down one floor. Thhbbtt!

Stumies

Escalator Ads Are the Most Awkward Way to Advertise

Stumies — Thu, 14 Feb 2008 18:40:39 EST

That's the biggest escalator I've ever seen!

Stumies

Escalator Ads Are the Most Awkward Way to Advertise

platoreborn — Thu, 14 Feb 2008 17:46:39 EST

1) Put an image of a bag of dorritos/hot pockets/bottle of mountain dew or whatever at the top
2) Each rung will have an image of the item
3) Show the person at the bottom eating it

now that would make more sense for this advertising medium.

platoreborn

Escalator Ads Are the Most Awkward Way to Advertise

Ghede — Thu, 14 Feb 2008 17:13:15 EST

would work better on the up escalator, so you can see the hair popping out of his bisected head.

Ghede

Escalator Ads Are the Most Awkward Way to Advertise

Fierock — Thu, 14 Feb 2008 17:05:45 EST

@iambeefy: omg that's creepy (the constant change in video speed that is). Why can't they just keep it constant

Fierock

Escalator Ads Are the Most Awkward Way to Advertise

woodyfan — Thu, 14 Feb 2008 17:01:03 EST

Pretty neat! Anybody know who did this and specifically where?? Bit of Googling has revealed this US/Japan-based company doing this type of advertising around the world: [aaprails.com]

woodyfan

Escalator Ads Are the Most Awkward Way to Advertise

iambeefy — Thu, 14 Feb 2008 16:59:15 EST

iambeefy

Escalator Ads Are the Most Awkward Way to Advertise

GOKOR — Thu, 14 Feb 2008 16:47:33 EST

Creepy, but it's also really cool and unique. But hey, as long as it's not a bunch of fast food ads...

...actually, stepping all over McDonalds would be a good thing, right?

GOKOR

Escalator Ads Are the Most Awkward Way to Advertise

Fierock — Thu, 14 Feb 2008 16:08:58 EST

@firefoxx66: yeah that's what I was thinking and I think its why Adam called it creepy - maybe it was so creepy he couldn't even show us video for fear of freaking out giz readers?

Fierock

Escalator Ads Are the Most Awkward Way to Advertise

Way — Thu, 14 Feb 2008 15:36:00 EST

I can see this appearing very soon on the subway escalator of Grand Central Terminal. Ugh!

Way

Escalator Ads Are the Most Awkward Way to Advertise

HeartBurnKid, creepy morbid freak — Thu, 14 Feb 2008 15:33:11 EST

@HeartBurnKid: Oops, sorry smitty, misread you. Still, that last part definitely applies. Just relax, and don't have an aneurysm; some people aren't in any big hurry, so they're fine with just waiting until they get to the top.

HeartBurnKid, creepy morbid freak

Escalator Ads Are the Most Awkward Way to Advertise

HeartBurnKid, creepy morbid freak — Thu, 14 Feb 2008 15:31:26 EST

@smitty1123: Meh, sometimes you're in a hurry for whatever reason. I'll walk up the escalator if the way's clear and I have some place to be. Why not? Of course, if there are people in the way, I'll just wait patiently.

If this is really giving you a coronary, I think you really should just relax and not worry about what other people are doing.

HeartBurnKid, creepy morbid freak

Escalator Ads Are the Most Awkward Way to Advertise

Out2gtcha — Thu, 14 Feb 2008 15:31:01 EST

@Obtusegoose:
That would be the ONLY good thing about it.

Out2gtcha

Escalator Ads Are the Most Awkward Way to Advertise

Geisrud — Thu, 14 Feb 2008 15:30:07 EST

@strider_mt2k: At least you're not one of those duck, duck, grey duck people.

Geisrud

Escalator Ads Are the Most Awkward Way to Advertise

92BuickLeSabre — Thu, 14 Feb 2008 15:10:50 EST

This is a pretty half-brained scheme.

92BuickLeSabre

Escalator Ads Are the Most Awkward Way to Advertise

Amiash — Thu, 14 Feb 2008 15:05:13 EST

yes, that cool especially if you really hate the product/model/ad just step on it and curse!
and that should give you pleasure

Amiash

Escalator Ads Are the Most Awkward Way to Advertise

Adam Frucci — Thu, 14 Feb 2008 14:54:45 EST

@nikeplr: You know me so well! Urinal ads are the best!!!!!

Adam Frucci

Escalator Ads Are the Most Awkward Way to Advertise

archetype94306 — Thu, 14 Feb 2008 14:53:48 EST

Cool idea - better than 99% of the bland marketing out there...

archetype94306

Escalator Ads Are the Most Awkward Way to Advertise

stinkyboy — Thu, 14 Feb 2008 14:52:08 EST

haha i think that's awesome!

stinkyboy

Escalator Ads Are the Most Awkward Way to Advertise

nikeplr — Thu, 14 Feb 2008 14:45:57 EST

I think its very nicely done...i dont see why its labelled as crap,yet the silly ads at urinals would amuse you...

nikeplr

Escalator Ads Are the Most Awkward Way to Advertise

smitty1123 — Thu, 14 Feb 2008 14:43:06 EST

@Jones Foyer: I meant standing on the escalator, not the ads. I've never understood why people walk up to a moving staircase, get on it and then just freaking stop. I damn near have a coronary just thinking about it...

smitty1123

Escalator Ads Are the Most Awkward Way to Advertise

lafond66 — Thu, 14 Feb 2008 14:39:02 EST

thats awesome!

lafond66

Escalator Ads Are the Most Awkward Way to Advertise

digitalexis — Thu, 14 Feb 2008 14:36:56 EST

This would work great for my warehouse sized xxx shop.

The escalators have always cried use me as advertising space.

Featuring a new adult star every so often on the base and top. The moving steps... well I'll leave that to your imaginations.

digitalexis

Escalator Ads Are the Most Awkward Way to Advertise

firefoxx66 — Thu, 14 Feb 2008 14:36:50 EST

Nice idea.. but I'd think that it wouldn't look nearly so good in motion, as you'd just have a few milliseconds where the haircut and the guy actually lined up in any kind of sensible fashion.. the rest of the time it'd look rather freakish

firefoxx66

Escalator Ads Are the Most Awkward Way to Advertise

Obtusegoose — Thu, 14 Feb 2008 14:35:10 EST

clever idea... plus you get to step on the douche bag's face.

Obtusegoose

Escalator Ads Are the Most Awkward Way to Advertise

pevans34 — Thu, 14 Feb 2008 14:31:27 EST

@Jones Foyer: lol i hear that. I actually feel bad walking over advertisments because i feel like im disturbing something

pevans34

Escalator Ads Are the Most Awkward Way to Advertise

Jones Foyer — Thu, 14 Feb 2008 14:13:54 EST

@smitty1123: In some supermarkets, they have advertisements stuck to the floor and it is difficult for me to naturally walk across them because it feels like someone dropped something there and you shouldn't be walking on it...

Jones Foyer

Escalator Ads Are the Most Awkward Way to Advertise

ideaman2020 — Thu, 14 Feb 2008 14:12:15 EST

But how long before the dirty shoes of thousands of shoppers totally obscures that guy's face/hair..?

ideaman2020

Escalator Ads Are the Most Awkward Way to Advertise

gadgetfanatic — Thu, 14 Feb 2008 14:04:56 EST

@EU_dig: creepy guy, crapy concept.

gadgetfanatic

Escalator Ads Are the Most Awkward Way to Advertise

strider_mt2k — Thu, 14 Feb 2008 13:59:05 EST

Duck duck duck duck...MOUSSE!

strider_mt2k

Escalator Ads Are the Most Awkward Way to Advertise

ANoel — Thu, 14 Feb 2008 13:57:56 EST

Nice art piece concept.
Give alienated people in transit yet another excuse to stare down at their feet rather than the other people and world around them.

ANoel

Escalator Ads Are the Most Awkward Way to Advertise

Naoki - Photoshop Ninja — Thu, 14 Feb 2008 13:55:30 EST

sorry for the poor chap who is looking down at the ad and missed the end of the escalator and falls down on thier face!

Naoki - Photoshop Ninja

Escalator Ads Are the Most Awkward Way to Advertise

smitty1123 — Thu, 14 Feb 2008 13:52:47 EST

Great, let's just encourage people to stand on the damn things now...

smitty1123

Escalator Ads Are the Most Awkward Way to Advertise

Daversa — Thu, 14 Feb 2008 13:50:59 EST

I'm not really seeing why it's creepy.

Daversa

Escalator Ads Are the Most Awkward Way to Advertise

EU_dig — Thu, 14 Feb 2008 13:43:38 EST

Creepy guy, neat concept.

EU_dig

Escalator Ads Are the Most Awkward Way to Advertise

bignaz2k — Thu, 14 Feb 2008 13:43:09 EST

@bandit:
ditto, thats pretty awesome

bignaz2k

Escalator Ads Are the Most Awkward Way to Advertise

bandit — Thu, 14 Feb 2008 13:41:43 EST

I think this is cool.

bandit

Escalator Ads Are the Most Awkward Way to Advertise

utube2007 — Thu, 14 Feb 2008 13:40:35 EST

well at least its thinking unique

utube2007