Apple Buys Itself a Little Chip Company Known for Super Efficient Processors - Gizmodo Comments

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

meropealcyone — Wed, 23 Apr 2008 20:28:09 EDT

"No, what is missing is something entirely Apple-owned that OSX must have in order to run."

Maybe, but why do they need to own the company for that?

meropealcyone

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

iMouse — Wed, 23 Apr 2008 19:47:12 EDT

"@shawn_dude: 300 million dollars is a lot to pay for a dongle."

Not when the Mac OS is a good portion of your company's intellectual property. Sure, the iPod is nearly 60% of Apple's revenue, but keep in mind that Apple is a software company. Losing the rights to keep the Mac OS on Apple hardware could cost them billions.

300 million is a shot in the bucket for Apple Inc. anyway.

iMouse

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

frigg — Wed, 23 Apr 2008 13:16:43 EDT

@shawn_dude: 300 million dollars is a lot to pay for a dongle.

frigg

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

shawn_dude — Wed, 23 Apr 2008 12:50:35 EDT

Simple purpose: PyStar.

Kaiser-Machead got close to this conclusion. Yes, Apple could use these chips but not as the basis for a Mac CPU. They gain too much by being able to run Windows. No, what is missing is something entirely Apple-owned that OSX must have in order to run.

A small, cheap, low power chip that cannot be emulated around is perfect. It can be inserted into iPhones or iMacs with little effort and ensure that Apple continues to own the hardware that OSX runs on.

shawn_dude

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

yoshi — Wed, 23 Apr 2008 12:07:51 EDT

Interesting buy...

iPods, iPhones, Apple TV????

yoshi

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

toddh — Wed, 23 Apr 2008 11:25:40 EDT

As an embedded developer, I'm already working with the PA6T platform. There's quite a bit of interest for it in the embedded market. I will say that, compared to the PPC970 (G5), this platform has been a breeze to work with.

toddh

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Miranda Kali — Wed, 23 Apr 2008 10:07:33 EDT

@mumin:
Lilac. (as pimp'n as lilac could possibly be)

Miranda Kali

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

FreshJulius — Wed, 23 Apr 2008 09:49:55 EDT

Have we not worn out this image yet?

FreshJulius

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

mumin — Wed, 23 Apr 2008 09:27:01 EDT

@Miranda Kali: dark pink

mumin

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

rurena — Wed, 23 Apr 2008 09:04:03 EDT

Wait a minute!! Don't you see what he is doing? Apple doesn't want people to notice they went to an expensive chip manufacturer to keep prices high. So they buy the cheap manufacturer and run his company to the ground. Got to keep the high price point.

rurena

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

vote Obama — Wed, 23 Apr 2008 08:56:45 EDT

nice graphics - shame that the Gawker Media slots ruin the page.

vote Obama

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Joseph — Wed, 23 Apr 2008 08:56:44 EDT

@brutek: It also goes along with Steve Jobs thought process of owning the hardware and the software side of technological devices. He said it at AllThingsD Steve/Bill gates interview and he's said it numerous times before.

Joseph

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

brutek — Wed, 23 Apr 2008 08:32:41 EDT

Two strong business reasons to purchase:
1. license tech to provide lower costs from chip suppliers
2. enable exclusivity with chip vendors for unique product advantage when they implement tech owned by Apple

brutek

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Miranda Kali — Wed, 23 Apr 2008 08:28:59 EDT

@mumin:
It was purple, fool! Quit with da jibber jabber!
(oh dear..I'm very sorry......it seems viral)

Miranda Kali

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

novacthall — Wed, 23 Apr 2008 06:55:02 EDT

@DeadWriter: Baltimore.

novacthall

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

ProSeven — Wed, 23 Apr 2008 06:19:15 EDT

Any chance in the near future for the iphone to work with Garmin GPS maps and an external bluetooth GPS receiver?

ProSeven

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

strider_mt2k — Wed, 23 Apr 2008 05:20:06 EDT

@DeadWriter: What?

strider_mt2k

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Sleeper_Service — Wed, 23 Apr 2008 04:32:16 EDT

Not a bad move to make.

Also like the poster even if it should have a giant Finnish hand coming down to squash the iPhone flat. :)

Sleeper_Service

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

--Tito-- — Wed, 23 Apr 2008 03:23:07 EDT

@Ryanraven: BOOM!

--Tito--

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

DeadWriter — Wed, 23 Apr 2008 03:01:29 EDT

The question is will Apple Corps. sue when Apple makes Apple Cores?

DeadWriter

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

DeadWriter — Wed, 23 Apr 2008 02:55:04 EDT

So will Apple Corps sue when Apple makes Apple Cores ?

DeadWriter

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Ryanraven — Wed, 23 Apr 2008 02:31:59 EDT

Obviously these chips run on either a)the smugness of apple users (fyi i have a mac [better than windows!]) or b) the power of BOOM!

Ryanraven

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Brian Lam — Wed, 23 Apr 2008 02:22:28 EDT

@danger_the_pirate: I usually can delete my posts but its not working tonight.

Brian Lam

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

mumin — Wed, 23 Apr 2008 02:21:18 EDT

@ILikeMacsWhatAboutIT: i strongly doubt that Mace Windu is any good with constructing light sabers. i mean... come on! his turned out PINK!

mumin

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

danger the pirate — Wed, 23 Apr 2008 02:17:43 EDT

@Brian Lam: @Brian Lam: its good to see that everyone unintentionally double posts every now and then.
...

danger the pirate

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Brian Lam — Wed, 23 Apr 2008 02:03:50 EDT

@Nintenboy01: Yes, I'm confused when I read his comments.

Brian Lam

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

CatZilla — Wed, 23 Apr 2008 01:55:59 EDT

Can you say, "Lockout of all unauthorised apps on future iPhones?" It seems they could do that if they control the silicon...

CatZilla

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

LittleJon — Wed, 23 Apr 2008 01:48:46 EDT

Dan Dobberpuhl is very well known in the processor industry.

LittleJon

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

itchytooth — Wed, 23 Apr 2008 01:42:15 EDT

$278 million? The rumors alone are worth that!

itchytooth

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Nintenboy01 — Wed, 23 Apr 2008 01:39:42 EDT

@DeadWriter: I think he really intends to confuse us all. He's evaded the Banhammer for over 50 years, much like Grand Fisher.

Nintenboy01

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

_badtziscool — Wed, 23 Apr 2008 01:30:06 EDT

Could this be the start of vertical integration for Apple for personal media devices?

_badtziscool

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

nojo — Wed, 23 Apr 2008 01:29:22 EDT

@Kaiser-Machead: Water-cooled iPhones! Boom!

nojo

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

richard8a — Wed, 23 Apr 2008 01:26:39 EDT

*watches his company stock go green ... again*

...and Dugg...

richard8a

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

DeadWriter — Wed, 23 Apr 2008 01:25:45 EDT

Diversification with in the field. I bet Apple will sell components to others, as well as licence technology. That way, when their competitors win, they also win.

@ILikeMacsWhatAboutIT: I can never tell if you are being sarcastic or really believe what you write. I've been reading it as sarcasm.

DeadWriter

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Kaiser-Machead's Chips Ahoy! — Wed, 23 Apr 2008 01:21:02 EDT

@ILikeMacsWhatAboutIT: I hear overused sarcasm can sometimes influence/convince the person that wields it.

Kaiser-Machead's Chips Ahoy!

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

jopari — Wed, 23 Apr 2008 01:19:07 EDT

Awesome, 64-bit Macbooks with better battery life.

Or, dare I say, Mac Tablet?

jopari

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

ILikeMacsWhatAboutIT — Wed, 23 Apr 2008 01:14:51 EDT

Apple could have the technology for lightsabers given to them by Mace Windu himself and they'd mess that up even worse than they messed up the iPhone.

Apple sucks, they'll be bankrupt in 3 years, 4 if someone, anyone, anywhere buys an iMac, what a piece of junk.

ILikeMacsWhatAboutIT

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

pipper — Wed, 23 Apr 2008 01:09:13 EDT

@Kaiser-Machead:
Form P.A. Semi website:
"P.A. Semi is a fabless semiconductor company delivering the world-class PWRficient™ processors for the multibillion-dollar high-performance embedded-computing markets."

So there you go, the keyword is embedded-computing--IE handheld devices, battery operated, specialized computing appliances.

(Not saying that the same technology can be applied to Desktop use, but very unlikely)

pipper

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Brian Lam — Wed, 23 Apr 2008 01:06:23 EDT

Digg please?

Brian Lam

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Brian Lam — Wed, 23 Apr 2008 01:03:31 EDT

Digg please?

Brian Lam

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Kaiser-Machead's Chips Ahoy! — Wed, 23 Apr 2008 00:59:56 EDT

Boy, imagine Apple going back to chips that basically no other home system used, then we'd be right back to the old and now tired joke of that G5 Powerbook that Apple's been working on for the passed 3 years, and the Powermac that finally hits over 3GHz.

Kaiser-Machead's Chips Ahoy!

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

AqueousBeef — Wed, 23 Apr 2008 00:59:46 EDT

Apple has money coming out the wazoo. It's ridiculous, they have billions in surplus. They should pull a Stanford and start making a bunch of useless shit. They could launch a fleet of satellites!

AqueousBeef

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Kaiser-Machead's Chips Ahoy! — Wed, 23 Apr 2008 00:58:06 EDT

@skittlzncombos: I prefer mattress. With the disarray I keep my undie drawers in, money is not a good thing to keep in there.

Kaiser-Machead's Chips Ahoy!

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

skittlzncombos — Wed, 23 Apr 2008 00:55:29 EDT

And you just know he paid in cash for that company. Straight out of his stash in his underwear drawer.

skittlzncombos

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

Kaiser-Machead's Chips Ahoy! — Wed, 23 Apr 2008 00:51:13 EDT

There's something eerie and unwholesome about this post. BLAM, you frighten me.

Anyway, I hope this turns into classics that actually make full use of the graphics of the interface.

Kaiser-Machead's Chips Ahoy!

Apple Buys Itself a Little Chip Company Known for Super Efficient Processors

--Tito-- — Wed, 23 Apr 2008 00:50:30 EDT

I thought potato chips XD!!! They would make a chip that is revolutionary. It would be in aluminum and would be as good as a lays original potato chip O.o.

--Tito--