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Good ol' Japan is giving away 2,000 of these R2-D2 Pepsi dispensers to promote Revenge of the Sith. Johnny comments that the promotion of ROTS is Vader- and Yoda-heavy, but is dominated by Artoo, which is how a Star Wars ad campaign in Japan should be, I think.

I Suggest a New Strategy, Artoo: GET!! [BlankOfTheDay]