Start 'em early, I always say. Disney is teaming up with Sprint to offer branded phone service for kids and kids-at-heart and people-who-collect-the-hearts-of-kids. The service, which will include special cellphones, ringtones, wallpapers, and other obvious moneymakers along with downloadable video and audio content. Just imagine the joy of hearing "It's a Small World" sung over and over by your child's Donald Duck phone. Heaven, I assure you.
[No, I don't know why there is a Daffy Duck picture on here, either. -Ed.] [Fixed! - JB]