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Sony was hanging out with Mike and they were talking about what it would be like to make up a new brand for Sony's HDTV line. Mike called Larry and Paul and they came over with some weed and while they were smoking up when suddenly everybody was like "Where's Sony?" And it turns out that Sony got up on the roof somehow, probably though the window in Mike's room, and was on the roof yelling "BRAVIA! BRAVIA!" and somebody, probably Paul, asked what Sony was talking about. It turns out that Mike and Sony took some acid and somehow Mike said "Best Resolution Audio Video Integrated Architecture," like totally out of the blue, and Sony took that as a sign that it could fly. I think Sony needs to go into rehab.

Sony Redefining Television Again With Introduction of 'Bravia' LCD HDTVs [PRNewswire via DesignTechnica]