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The BBC reports that a European technology PR firm known as Hotwire polled 6,000 people in France, Germany and the UK and found that—gasp!—young males are embracing technology faster than women and over-45s. The PR flak went on to explain why technology companies are doing it all wrong:


"Unfortunately the way that they're trying to appeal to young males is by focusing very heavily on the features, the bells and whistles within their products.

Yes, how unfortunate!

I hope that whoever wrote this giant wet kiss to Hotwire gets a very nice wet scoop from the firm in return.

Why technology misses the masses [BBC]