Alienware is introducing its new MP3 player, codenamed CE-IV (Close Encounters-Fourth Kind), in October. The CE-IV will offer the sleek alien-inspired designs (and boastful marketing-hype) that Alienware is known worldwide for. Alienware is also touting the device's DRM technology as one of the "benefits." The MP3 player will be available in either 512 MB or 1 GB of integrated memory and there is a memory slot for expansion—although they do not say what kind of card it will take . The company is also releasing a docking station with speakers ingeniously named HUB.
There is something fishy about announcing an MP3 player on the same day that Apple is set to cast its shadow across the digital audio landscape. Is Alienware trying to bury this announcement, or ride on Steve Jobs' coattails?
Attempt to decode the press release, which is written in a strange Alienware tongue, after the jump.
ALIENWARE READIES RELEASE OF CUTTING-EDGE DIGITAL AUDIO PLAYERS
Alienware's New CE-IV Digital Audio Players Include SRS WOW Technology and up to 1GB of Built-in Memory for Easy, Take-Anywhere Access to MP3 and WMA Tracks
MIAMI - Sept. 6, 2005 - Alienware — the leading manufacturer of high-performance desktop, notebook, media center, server, and professional systems — will launch a new line of Alienware CE-IV (Close Encounters-Fourth Kind) digital audio players that feature powerful SRS WOW technology and provide up to 1GB of built-in memory.
Alienware's CE-IV players will be available in October, just in time for the holiday season.
With SRS WOW technology, sound is extended in both the horizontal and vertical planes without having to enlarge the speaker size. As a result, CE-IV players achieve dramatically improved audio performance over the tinny, hollow sounds produced by many other digital audio players limited by small speakers and headphones.
Among the other benefits included with CE-IV players are Digital Rights Management DRM) technology to make downloading from the top online music sites simple and a memory expansion slot that gives users the option of packing even more music into their players.
In addition to showcasing the unique design elements that Alienware is known for, the CE-IV players will be available with a fully integrated HUB docking sound system that is loaded with extreme power and performance. Two versions of the CE-IV players will be available: one with 512MB of built-in memory and one with 1GB of built-in memory.