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Coming up from behind, bringing their A-game, and a variety of other sports metaphors, ESPN Mobile drops their first cell phone, what appears to be the Sanyo 9000, deep into the endzone. Together, Sprint and ESPN have secured exclusive rights to mobile NFL coverage, providing video of "key portions" of games. The phone, called the MVP, is slated to drop in February, so you can expect a deluge of ads during the Superbowl.

CTIA: ESPN Mobile Takes The Wraps Off Sanyo 9000 [PCSIntel]