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Next time you're in the local supermarket shopping for some bleach, don't look down. That is, if you don't want to see an advert. The IntelliMat is a 1.5cm rubber mat with 4 seperate LCD displays built-in, which makes up a 30-inch display designed to bring you ads and store content. An interesting approach is making it interactive with a customer. This could be done by using touchscreen-LCDs, asking the customer a question that they'll obviously get (ex: Who's got the best soda around? COKE? COKE RIGHT? or Pepsi. COKE ANYONE?), then printing out a coupon on a nearby shelf for a discount on that product. Genius.

Innovative Digital Display Mat creates New Advertising Medium [gizmag]