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The first time I heard about the ESPN cell phone, it sounded like a slam dunk. But now that the service is launching, it isn't looking so hot. Start with the phone itself, which is a Sanyo 9000 from Sprint that is going to be discontinued. It will nevertheless cost $499 with a $100 rebate. The plan includes just 35 MB of data—which is what, maybe ten clips per month? You have the option of adding an additional 5 MB of data for $10, and overage is 1/4 cent per kilobyte. That's a lot to pay for Cold Pizza.

ESPN Mobile Begins Soft Launch [PCS Intel]