This image was lost some time after publication.

If you've ever fancied sipping on a Steve Jobs Daiquiri or a Jonathan Ives Fuzzy Navel, then Tokyo's new iPod Bar might just be for you. Or so I thought, as I sauntered up to the counter and demanded "something fruity, something like a Wozniak Colada or a Philip Schiller Fru-Fru," only to be met with a mix of bewilderment and pity.

For the iPod Bar in Apple's flagship Japan store in Ginza, Tokyo, is NOT a drinking establishment where one can consume alcoholic beverages whilst simultaneously enjoying the pretentiously cool vibe emanating from the fact that you're in a place that has the word "iPod" in the title. It is in fact an iPod help and support desk, much in the same vein as the more conventional Genius Bar.

This image was lost some time after publication.

It's a sign that, as if we needed any more proof, iPods are a rather important part of Apple's market now, and they want to keep everyone as happy as possible. Although I'm not sure whether creating a whole Bar for it was necessary, especially when you consider how iPod problems are usually quite limited in variety compared to that of a more complex machine like a Power Mac. I imagine the iPod Bar staff are basically logo-t-shirted, restart-button-combination-pushing monkeys, since most common iPod problems (frozen / won't turn on, etc.) can be fixed in this way apart from serious hardware-related problems.


Still, it's nice to know there is now some specialist help at hand, enabling me to avoid queuing behind people with potentially more lengthy Power Mac, etc.-related problems / inquiries.

iPod Bar is open and disappointingly lacks any kind of alcohol [Digital Arena - Japan]