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Priced at about $2,200, this watch probably won't make it into my stocking this Christmas but it does look pretty cool. The SPARC rx has a rotating face that turns it from a standard watch into a Nike-esque sports watch with just one twist. The case is made of Durinox, which is up there with ceramic and adamantium in terms of hardness, and the sapphire crystal won't scratch much, either. Not a lot of sexy features, but the styling is nice. They've got a few more models, but this one really stands out.

Collection [Ventura]