No, this isn t the latest multi-colored iPod to come from MacWorld. This is a USB transfer device made by Sima. The Hitch is an iPodesque looking device that allows you to transfer between two USB enabled devices such as music from the iPod, digital camera pictures, flash drive files, etc. It runs a version of Linux and will be available in the Spring for around $120.
Hitch USB transfer device [DAPreview]