Netflix is coming to Australia and New Zealand this March. And the company announced its expansion with a rather strange tweet.
Get it? Because they're on the other side of the world and thus upside down. Get it?
Australians are known as the world's most notorious pirates, so it will be interesting to see if the addition of legit streaming services puts a dent in any of that. The country has had its own streaming video service called Quickflix for a couple of years now. Much like Netflix, Quickflix started with just a DVD-by-mail business model. But users have complained of its expensive price points and extremely limited movie selection.
Until fairly recently Netflix has actually been perfectly happy taking money from Australians who use a VPN. But this has pissed off international rights holders who weren't getting a cut of that action. Again, we'll see if Netflix's official introduction into markets down under changes any of that.
From the Netflix announcement:
Internet-connected users in Australia and New Zealand will be able to subscribe to Netflix and instantly watch a curated selection of popular movies and TV shows in high-definition or even 4K where available. At launch, the premium and unique Netflix offering will include such original series as Marco Polo, BoJack Horseman and, among many kids titles, DreamWorks Animation’s All Hail King Julien.
Netflix, available on hundreds of Internet-connected devices, will also be home to the critically acclaimed documentaries Virunga and Mission Blue, and stand-up comedy specials Uganda Be Kidding Me, Live, from Chelsea Handler and Jim Jefferies’s BARE, among many others. The Netflix ANZ selection will expand in 2015 to include highly anticipated original series family thriller Bloodline starring Ben Mendelsohn, Kyle Chandler, Sissy Spacek, Linda Cardellini and Sam Shepard; the gripping Super Hero tale Marvel’s Daredevil featuring Charlie Cox, Rosario Dawson, Deborah Ann Woll, Elden Henson and Vincent D’Onofrio; Sense8, a new globe-spanning thriller series from the creators of The Matrix trilogy and Babylon 5, and, from the creator of Friends, Grace and Frankie with Lily Tomlin and Jane Fonda.
For those Americans (and Australians already using a VPN to stream Netflix) might I suggest watching the classic 1997 Australian comedy The Castle? You probably won't regret it.
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