This image was lost some time after publication, but you can still view it here.

Riding on the coattails of the bottled water hysteria, now marketing weasels are conning people into buying a breath of fresh air. Canned oxygen is the newest luxury item, and it's available in flavors and essences that give you a variety of entirely new ways to throw away your money and think you're feeling better because of it.

Website Failed Success has an informative article about this budding sucka-fad, a good read:

If you thought bottled water is big, wait until this product hits full stride. If you said to yourself back in the eighties, "who would pay for water in a plastic bottle", you might not want to miss out twice. The market has proven that ideas such as this, built on a foundation of being pure, fresh, and clean; can be destined to succeed.

Doctors say the whole thing is bullshit, but of course, few have gone broke underestimating the gullability of American consumers. No word on how much these cans of O2 will cost, but they sure as hell won't be cheap. Sounds like a lot of hot air to us.

Canned Oxygen Could be the Next Bottled Water [Failed Success via boingboing]