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Chris Lewis, the regional vice president for Microsoft in Europe, the Middle East and Africa recently had some fighting words about Sony and their Blu-Ray media format.

"Blu-ray right now reminds us of another technology from Sony: Betamax. A bit like VHS—we think that HD DVD is the format that consumers, film studios and publishers will embrace. As you're mentioning the cost of Blu-ray—we think it's about giving consumers choice, we think it's about not necessarily asking them to pay over the odds for a technology that, at the moment, is unproven."


Oh snap! What do you have to say to that, Sony? Betamax wasn't all that bad, I still have some fond memories watching Teenage Mutant Ninja Turtle cartoons on the 'ole Betamax. We are awaiting a rebuttal, Sony. Hopefully it involves you threatening to have your dad beat up Microsoft's dad.

Xbox executive says Blu-ray reminds him of Betamax [Arstechnica]