This image was lost some time after publication, but you can still view it here.

Chris Lewis, the regional vice president for Microsoft in Europe, the Middle East and Africa recently had some fighting words about Sony and their Blu-Ray media format.

"Blu-ray right now reminds us of another technology from Sony: Betamax. A bit like VHS—we think that HD DVD is the format that consumers, film studios and publishers will embrace. As you're mentioning the cost of Blu-ray—we think it's about giving consumers choice, we think it's about not necessarily asking them to pay over the odds for a technology that, at the moment, is unproven."

Oh snap! What do you have to say to that, Sony? Betamax wasn't all that bad, I still have some fond memories watching Teenage Mutant Ninja Turtle cartoons on the 'ole Betamax. We are awaiting a rebuttal, Sony. Hopefully it involves you threatening to have your dad beat up Microsoft's dad.

Xbox executive says Blu-ray reminds him of Betamax [Arstechnica]