The World Cup starts on June 9 and many companies have been trying to cash in on the fever (well, the fever that exists everywhere but in the United States). We've already seen World Cup contenders England-branded speakers and a USB football (soccer) fan for no real reason. Now T-Mobile is getting in on the action with the official team England cellphone, the Samsung E370. The phone, which has a 1.3 megapixel camera, will have the logo of the English Football Association, nicknamed the Three Lions, on its slider. Additionally, T-Mobile will be providing all the latest updates from the tournament to its customers via streaming video. The phone is to be released next month on both a pre-paid and monthly contract basis.
T-Mobile go World Cup crazy with branded Samsung E370 [Pocket-lint]