Blackberry Is Bringing Back the Slider Phone Because Sure Why Not

Illustration for article titled Blackberry Is Bringing Back the Slider Phone Because Sure Why Not

When square phones don't quite work and suing Ryan Seacrest is taking too long, what's a BlackBerry to do? Combine the weirdest new hardware trend and a classic old one together in one super (silly?) smartphone. Blackberry just teased the new "dual-curved, all-touch display with a keyboard—yes a slider device!" at this years Mobile World Congress.


Blackberry calls it "the Slider." Details on the device are scant for now; handset chief Ron Louks only held it up on stage for a quick peek. (Louks, by the way, is the same Blackberry executive that has said the company's goal was to release "at least one unconventional device" a year.) It's unclear when the Slider will see primetime, but rest assured that if you want to buy a slider phone you'll soon be able to choose between competing models from Blackberry and Mozilla. Here's hoping a Sidekick 2015 is in development, too. [BlackBerry]

Image via Blackberry

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I know everyone is going to jump all over this with the "blackberry doesnt get it" comments...but honestly, other than throwing darts out there and hoping something will stick, I'm not too sure what else is to be expected of them.

Everyone complains that they released the same hardware year after year...another curve, another bold etc etc and so on - so now they go the opposite route and everyone is killing them for releasing new stuff. Is the new stuff good? Hard for me to say since I've not seen a single passport in the wild...but from what I've read online it seems like they're still missing the mark pretty badly (from all reviews it sounds like the classic is the best thing they've done)...but at least they're trying SOMETHING. They know the market on the old candybar BB is limited, and they know that they'd have to come up with something really unbe-fucking-lievable to compete with the pure touch screen iphone/android crowd (and while the Z10 was okay in my brief interactions with it, I didn't feel, at the time, that it was "Established" enough to be a real competitor...still not sure I do, but as I've not handled one since about 5 months after release, I'll refrain from making that a definitive statement) they're looking for a new niche, and I think you need to give them credit for it. Is a curved slider going to save the company? I'd consider it as unlikely as a big ol' square phone saving the company...but as important as showing other companies what to do is showing them what NOT to do...and that's something we can thank blackberry for.