Lumosity Has to Pay $2 Million for Lying About Its Bullshit Brain Games

Illustration for article titled Lumosity Has to Pay $2 Million for Lying About Its Bullshit Brain Games

Lumosity, which created a brain game powerhouse by telling people it could make them smarter, is paying for its lies. Lumos Labs will pay the Federal Trade Commission $2 million for deceptive trade practices.

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“Lumosity preyed on consumers’ fears about age-related cognitive decline, suggesting their games could stave off memory loss, dementia, and even Alzheimer’s disease,” FTC Bureau of Consumer Protection Director Jessica Rich said in a statement. “But Lumosity simply did not have the science to back up its ads.”

People who signed up for Lumosity’s auto-renewal program between January 1, 2009 and December 31, 2014 will get notified about the FTC action and given an easy way to cancel.

Art by Jim Cooke

DISCUSSION

I feel bad for the actress in those commercials who had to say, “It’s based on neuroscience”.


I can just picture the director saying, “No, sound more scatterbrained and relatable. MORE, DAMMIT!”