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PewDiePie Is Still Doing His Dumb Nazi Shtick

Image: screencapped credits to PewDiePie’s most recent upload
Image: screencapped credits to PewDiePie’s most recent upload

Last month Felix Kjellberg—better known to his 54 million subscribers as PewDiePie—was dropped by his Disney-backed representation at Maker Studios and had his premium YouTube RED series cancelled due to his use of off-color Nazi humor and imagery which many white supremacists interpreted as a dogwhistle. Since then, he’s learned nothing.

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“I understand that these jokes were ultimately offensive,” Kjellberg wrote in a Tumblr post prior to being dropped. One imagines those words playing over and over in his head while typing out the title—The Hitler Simulator (ad)on his most recent upload. Felix, you absolute dumbass.

Screengrab from YouTube search
Screengrab from YouTube search
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The game is not a Hitler simulator, but is instead the mediocre sandbox survival title Conan Exiles—Kjellberg merely models his character to have a Hitler-eque haircut. He roams the game’s environment, killing enemies he refers to as Jews. “It’s a level 3 Jews, it’s too strong for me,” he remarks, coming across some sort of neckless monster. The video’s credits list various Third Reich figures as members of the production team. Although the video was removed within an hour of being uploaded, Kjellberg soon reposted it. According to a tweet from PewDiePie, he only deleted the video to remove a brief instance of nudity.

After losing representation, a show, and access to premium advertising, Kjellberg has spent several vlogs railing against the Wall Street Journal reporters who first wrote about his Nazi references. And he managed to convince quite a few people that he was being treated unfairly for making jokes that perhaps weren’t landing as intended. Nope. After wading right back into the same shtick, and for being just as unfunny at it, it’s clear: he’s just an idiot.

There are ways to joke about horrible things. Arguably they’re one of the best tools for coping with pain and hardship. Wandering around as a polygonal barbarian with Hitler hair killing “Jews” with a stone axe? That’s not a joke, it’s just a failed attempt at being “edgy” that reveals Kjellberg to be a petulant doofus.

We’ve reached out to Kjellberg for comment and will update if we hear back.

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Senior reporter. Tech + labor /// bgmwrites@gmail.com Keybase: keybase.io/bryangm Securedrop: http://gmg7jl25ony5g7ws.onion/

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DISCUSSION

We’ve reached out to Kjellberg for comment and will update if we hear back.

I doubt he’ll want to comment on being called a ‘petulant doofus.’ He’s only going to get more defensive, and probably dive deeper into shallow Nazi-tinged humor to aggravate naysayers. And his fans will follow suit, sadly. Making anti-semitic jokes will become some kind of rallying cry for the PewDiePie army, and the divisiveness will only deepen. Yeah, he’s lost some pretty key endorsements, but as long as he’s raking in a few million a year, what the hell does he care? Better to embolden the base that feeds his coffers than bow down even to outside pressure to be, well, less of a douche bag.

And it’s too bad. He seems like a nice enough guy. Just completely tone deaf on this particular issue. And now he’s digging that hole deeper.