This is a pretty cool idea. Mike Lewis, owner of the Pearson Ford Fuel Depot, has started selling all sorts of bio-fuels for considerably less than the dead dinosaur kind. They even have BioWillie, the fuel made from Willie Nelson's bowl scrapings.
With offerings like compressed natural gas and E85, Lewis feels like he's basically not throwing his money down a the petro-state rathole and since he's in California, he gets extra karma. The future is here.