Effective immediately, all single format HD DVD discs—as opposed to the dual format HD DVD/DVD combo discs—will be priced at $29.95. This price cut announcement the week before Blu-ray titles are released may put a little damper on the launch, but probably not by much.

Universal also announced that Traffic, the Steven Soderbergh movie, is coming to HD DVD in September along with Backdraft, the 1991 firefighter movie that USA Network shows every other day.

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Universal Adds 'Traffic' to Busy Summer HD DVD Lineup [High-def DVD Digest]

Universal introduces HD DVD price drop [uber gizmo]