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Following carriers like T-Mobile and Verizon, Cingular's pricing their SMS and MMS messages equally expensive. You now buy 200 of SMS and MMS mix-and-match messages for $4.99, and 3000 for $19.99. Sending messages without a plan is still 10 cents each.

Cingular tweaks pricing for data, messaging [RCR Wireless News via Mobile Tracker]