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Wearing a lab coat around in public is only acceptable if you're a) Noah Wyle on a break from shooting, or b) a grad student working on boosting reception through clothing. Yuehui Ouyang is working on a solution that embeds patches of electrotextiles in order to boost reception in clothes.

By having multiple antennas on your body, there's more chance of finding one that has a closer line-of-site to the cell tower, thus increasing reception. By moving the antenna away from the phone and to your body, it could also decrease phone size.

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Couple problems come to mind, though, as nobody really wants antennas in their clothing. Plus, you know, as-of-yet unknown health risks. But hey, anything to get rid of the "Can you hear me now" guy, right?

Grad student produces cell phone lab coat [The Exponent via Textually]