The latest non-competitor to the iPod Nano takes some of its control-design cues from the Toshiba Gigabeat, but with only five hours of battery life, it's not going to do any dethroning anytime soon.
Ignoring how engineers could possibly allow a flash-based player to get five hours of life where others are getting up to twenty-eight hours, the player is available in sizes of 256MB, 512MB and 1GB. MP3 and WMA formats are also supported, along with FM radio and AMV video. No word on the price, but it's probably going to be pretty low. Product Page [Apacer]