JVC has designed a round speaker that isn't just for poor decorating taste. The "pulsating sphere" surface (all 12 patents-worth) actually produces the sound and distributes wavelengths equally in all directions. The result is supposed to be a highly natural sound that you don't link to one particular speaker. We are interested to see how they expect these speakers to fall into the standard surround sound system built on principles of directional sound. On one hand, strict speaker angles may be a thing of the past. On the other hand, too many spheres in a small room could be acoustic chaos. JVC's first sphere speaker was from 1967 - did they even have spheres back then? I thought it was just circles.