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You may still be reeling from that jarring alarm that scared you out of bed this morning, so here's a concept from Philips that could change all that, an alarm clock with a soft light that fades up over a half an hour. You can adjust its ultimate brightness, and we're assuming there's some kind of alarm at the end of that cycle, just to make sure you're awake.

Philips says this simulates a natural wakeup with the sunrise, when sunlight gradually begins to peek through your closed eyelids. That sends signals to your brain to stop producing melatonin, that sleep-inducing hormone that sometimes seems to kick in at the most inopportune times. The clock will be available in France this month, and everywhere else in 2007.

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This is not the first time we've seen this idea; the Progressive Wakeup Alarm Clock you've seen here on the Giz does basically the same thing with light, aromatherapy and sound effects. Both clocks sound good to me, one who's always looking for the best way to gradually make that transition from sweet slumber to harsh reality.

Product Page [Philips]

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