The first TV ad for the PS3—"The Wait"—is now floating around that damnable Internet and we've really got to hand it to Sony: not only does the ad not tell us a single thing about their upcoming system, but they've somehow managed to create an ad that evokes the same type of feeling you get when you watch the "Daisy" ad and a "say no to drugs" commercial. Bravo. At least there's no melting clocks this time around.

First North American PlayStation 3 Commercial: "The Wait" [Kotaku]