I've never been a fan of "analyst studies." They're usually so out of touch with reality that there's no point to them. Take this one for instance. Market research firm MetaFacts did some investigative reporting and found out that almost half (46%) of Mac users are 55 or older, whereas only 25% of the Wintel crowd hits that age bracket. Who has the 18-24 demographic? Gateway. I can see the Gateway part having some credibility (I got my first Gateway Pentium II when I was that age), but the Mac part? C'mon.