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So maybe it's not the unboxing video that we were hoping for, but the WSJ's Emily Steel and the Dow Jones' Paul Lin have teamed up to bring you a video that further examines the unboxing ritual. Props to Emily for dropping in a cameo of the Nintendo Sixty-Fouuur kid, though we prefer the Nintendo Wiiii kid.


Vicarious Consumer Thrills [via WSJ]
WSJ Drools Over Gadget Unboxings [Gizmodo]