Here's another one of those cryptic watches that make you guess what time it is, the JLr7 by e35 whose little J and L-shaped LEDs seem to light up at random. Even its name seems arbitrary, but check out the top row of LEDs and you'll see: JLr7. How does it work? The first three rows of lights show the hours in a 12-hour format, the fourth displays quarter hours and the rest of the rows show minutes and seconds.
This must be how they tell time on another planet. Adding to its weirdness is a setting that lets you trigger an automatic animation every 15 minutes between 6 p.m. and midnight that makes it look like it's going bananas. It looks positively otherworldly with its gunmetal finish and alien characters; get it with your choice of blue or green LEDs. It's at TokyoFlash now for ¥9800, or $85.22. Check out more pics, plus a diagram showing how to read this puzzling watch:
Bizarre. I thought this would cost more than $85.
JLr7 by e35 [TokyoFlash]