There's a new sheriff in Big TV town, Optoma. We came across their "Worlds Largest 1080p" 120-inch rear projection DLP over in the South Hall today at CES. Ridiculous doesn't even begin to explain how large this TV is. Almost as impressive as the screen size though, is its depth. Measuring in at only 37-inch this TV is pretty damn skinny for a DLP of its stature. Sadly though Optoma is pricing this dream screen at $8.13/square inch, or $50,000.