The Super Bowl is coming up on February 4th, and along with it all those ludicrous promotions, including this $100,000 Super Bowl Edition Pepsi can. It's inspired by the coveted Super Bowl ring worn by the winners of the big game, and it's made of solid sterling silver with dozens of diamonds, rubies and sapphires spangled across it.

While we were wondering if the winner actually gets this stupid prize (would it have Pepsi inside?), we found out the other part of the prize is lifetime tickets to the Super Bowl. Okay, now that's valuable. The winner will be announced during the halftime show of Super Bowl XLI. The rest of us losers will have to settle for regular old aluminum cans from now on.

$100,000 Super Bowl Pepsi Can [BornRich]