Apple CEO Steve Jobs is probably not too worried about this latest dustup with Cisco over that iPhone trademark. Heck, he's been through this before with the original Macintosh. According to Wired, the original owner of the Macintosh trademark was Management and Computer Services Inc., a tiny Philadelphia software developer.
Perhaps the relatively painless $2 million out-of-court settlement Apple paid to that small software company taught Jobs a valuable lesson: Shoot first, ask questions later. That's probably not a bad strategy, especially when you have billions of dollars in your coffers and a product line that pretty much amounts to a license to print money.