In olden times they used to hide their TV sets in a bulky piece of console furniture, but now you can hide that screen underneath a picture frame covered by the paintings of the masters with Media DĂ©cor's Hide and Chic system. It springs into action when you press its remote control, robotically retracting that LCD display into the wall and then rolling down the artwork like a magic curtain.

Media DĂ©cor offers your choice of contemporary or classic artwork, or you can even pick out whatever image you'd like. Too bad this retails for upwards of $14,000.

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We're not sure why you would want to hide today's gorgeous LCD displays, but mongrels that we are, we're probably not hip to the trend that perhaps techy-looking TVs are becoming a bit passé, especially in some upscale dwellings. But why not just put stills of old masters paintings or contemporary art in that LCD display? Oh yeah, that's right: then the glitterati couldn't say, "Oh, no, we don't watch TV."

Media DĂ©cor hide and chic [Media DĂ©cor, via Oh Gizmo]