David Blaine will whore himself out for the LG Shine as its official spokesman. He's even going to mingle with the common people of London (groundlings, I think they're called) at a performance at Cirque on Feb. 7 to celebrate its British launch.

Say what you will about Blaine's antics (that, among other things, they're just silly), but the lending of his image to the Shine represents a milestone for humanity. I mean, we all know that the Shine turns into a mirror-thing at the push of a button. Blaine, to the best of my knowledge, doesn't. Maybe that's his next trick?

Press Release [webitpr]

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