Hell if I knew, but kids today love them some gadget bags. UK-based Proporta just released one of their own, the cleverly named Proporta Gadget Bag. Proporta divided the inside of the bag into several different compartments, making it easier to lug around gadgets of all shapes and sizes—and uses! There's also a few slits inside to thread your headphone cables (or whatever) through.
I see this bag being useful for two types of people: folks who carry an appalling number of gadgets with them (i.e. most of us here), or folks who need to walk around Chelsea with brand new fashion accessories. Hey, whatever works for you, sailor.
Product Page [Proporta]